Heavily promoted advert / Competition for Fender in 1967, giving the opportunity to win a 'bandfull' of instruments. The first prize was a Fender Jaguar and Jazzmaster guitar, Jazz bass, Bassman and Showman amps, Rhodes piano and Rodgers drums.
Second prize was a Fender Jaguar with a Twin/Reverb amp, whilst third prize was a wildwood acoustic guitar.
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- More about the Fender Wildwood acoustic guitar
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Early fifties advertisement for Fenders first electric bass, the Precision, and its companion amplifier, the Bassman
Early fifties advertisement underlining the modern features of the Fender Precision bass, and bassman amplifier
The Fender Jaguar advertised with a Jaguar E-type sports car
For unmatched versatility of tone... for the ultimate in design and precision engineering... the new Fender Jaguar electric guita...
1962 Fender advertisement, featuring the Fender Jaguar. Monochrome line drawing from the first year of production of the Fender Jaguar.
Often copied but never equalled, Fender Fine Electric Instruments continue to lead the field in concept, design and precision manufacture For playing ease and fast action, Fender's custom neck desi...
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
Mid sixties Fender advert featuring the Fender Jazz bass, Fender Jaguar guitar, Fender Wildwood acoustic, and a new model, the Fender Bandmaster amplifier.
In 1964-67 Fender ran a series of adverts entitled "You won't part with yours either"; each one illustrated by a Fender user with an unusually strong attachment to their guitar, taking them surfing...