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1978 Guild B302F fretless bass
1978 Guild B302F fretless The B302F is the fretless version of the Guild B302, which, along with the B301 were Guilds new bass offerings for the late 1970s. Guild hadn't really came up with a innovative bass design since the low-selling Jetstar of the mid-1960s. This is not to say they didn't make fantastic basses; far from it, but the Starfire, JS and Bluesbird (M-85) basses of the late 1960s - mid 1970s could all be said to be derivatives of designs by Gibson (the EB2, EB0/3 and Les Paul bass respectively). So the B301/302 series was something new, not just in looks; it had a new design bridge and pickups too, although the actual construction (mahogany body, set mahogany neck) was traditional Guild. This bass paved the way for many new bass designs into the 1980s, some very unusual indeed. Have a listen to this bass here.
1967 Guild Capri CE-100
1967 Guild Capri CE-100 A closer look at a 1967 Guild CE-100. The Capri was a full-depth archtop, and Guild's first guitar with a Florentine cutaway - and a very sucessful model too; staying in the Guild catalogue in one form or another from 1958 until 1984. Stylistic similarities between models such as the ES-125C and ES-175 can be made, but this guitar is every bit as good quality as the better known Gibsons.
Older updates here

Guild advertisement (1982)
Guild S-275 electric guitar, Guild X-79 electric guitar, Guild SB-202 electric bass

Guild advertisement (1982) When the thrill is gone... get it back with Guild

Guild advertisement (1982)

When the thrill is gone... get it back with Guild
1982

By the 1980s, American guitar manufacturers were struggling somewhat to find mass acceptance with new solid-body designs; the likes of Fender and Gibson had more commercial success with updated versions of existing models, Stratocaster and Les Paul style guitars with updated electronics and other hardware. But Guild kept on creating new guitar designs throughout the 1980s, releasing some highly distinctive instruments, very much of their time. Like Gibson they did keep producing their traditional high end jazz guitars, but it was the wilder solid bodies that got the most attention from the public.

The three models featured in this advertisement were all new, and completely 1980s... The outrageous X-79, with it's matching body and headstock shapes, the admittedly more conforming S-275 and the SB-202 bass.

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US ebay listings

Vintage 1971 Guild M-85 II Electric Bass Burgundy Plays Great All Original HSC

Current price: $2499.00
buy it now
Time left: 1d 3h 7m
1966 VINTAGE GUILD STARFIRE V Electric guitar with Original case

Current price: $1775.00
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Time left: 2d 3h 53m
Vintage 1980 Guild StarFire IV Electric Guitar

Current price: $1699.00

Time left: 2d 13h 14m
vintage guild guitar and amp catalog starfire,slimjim artist etc 50s-60s

Current price: $29.99
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Time left: 3d 10h 2m
VINTAGE 1965 GUILD T-100 T100 SLIM JIM HOLLOW BODY GUITAR/CASE/PAT PEND GROVERS

Current price: $749.95

Time left: 3d 10h 7m
See more results on eBay here


UK ebay listings

Vintage 1971 Guild M-85 II Electric Bass Burgundy Plays Great All Original HSC

Current price: £1489.45
buy it now
Time left: 1d 3h 7m
Vintage 1980 Guild USA S60-D Guitar Factory Dimarzio Pickups White Finish

Current price: £447.01
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Time left: 4d 3h 51m
Vintage 1971 Guild S-90 Electric Guitar Plays/Sounds Great with Gig Bag

Current price: £595.42
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Time left: 19d 13h 10m
Vintage 1970s Guild S300AD W/ Case

Current price: £535.82
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Time left: 26d 14h 37m
Vintage 1970's Guild S-300 Solid Body Electric Guitar w/Hardshell Case Very Rare

Current price: £536.41
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Time left: 27d 15h 55m
See more results on eBay here

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