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1978 Guild B302F fretless bass
1978 Guild B302F fretless The B302F is the fretless version of the Guild B302, which, along with the B301 were Guilds new bass offerings for the late 1970s. Guild hadn't really came up with a innovative bass design since the low-selling Jetstar of the mid-1960s. This is not to say they didn't make fantastic basses; far from it, but the Starfire, JS and Bluesbird (M-85) basses of the late 1960s - mid 1970s could all be said to be derivatives of designs by Gibson (the EB2, EB0/3 and Les Paul bass respectively). So the B301/302 series was something new, not just in looks; it had a new design bridge and pickups too, although the actual construction (mahogany body, set mahogany neck) was traditional Guild. This bass paved the way for many new bass designs into the 1980s, some very unusual indeed. Have a listen to this bass here.
1967 Guild Capri CE-100
1967 Guild Capri CE-100 A closer look at a 1967 Guild CE-100. The Capri was a full-depth archtop, and Guild's first guitar with a Florentine cutaway - and a very sucessful model too; staying in the Guild catalogue in one form or another from 1958 until 1984. Stylistic similarities between models such as the ES-125C and ES-175 can be made, but this guitar is every bit as good quality as the better known Gibsons.
Older updates here

Guild advertisement (1982)
Guild S-275 electric guitar, Guild X-79 electric guitar, Guild SB-202 electric bass

Guild advertisement (1982) When the thrill is gone... get it back with Guild

Guild advertisement (1982)

When the thrill is gone... get it back with Guild
1982

By the 1980s, American guitar manufacturers were struggling somewhat to find mass acceptance with new solid-body designs; the likes of Fender and Gibson had more commercial success with updated versions of existing models, Stratocaster and Les Paul style guitars with updated electronics and other hardware. But Guild kept on creating new guitar designs throughout the 1980s, releasing some highly distinctive instruments, very much of their time. Like Gibson they did keep producing their traditional high end jazz guitars, but it was the wilder solid bodies that got the most attention from the public.

The three models featured in this advertisement were all new, and completely 1980s... The outrageous X-79, with it's matching body and headstock shapes, the admittedly more conforming S-275 and the SB-202 bass.

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US ebay listings

1965 Guild CE100, EXCELLENT Vintage Condition, OHSC and Original Guild rag

Current price: $1350.00
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Time left: 17h 14m
Lot Vintage Guitar Picks Teardrop Tortoise Shell Martin Pick Boy Fender Scotty's

Current price: $25.00
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Time left: 1d 55m
Vintage 1977 Guild Starfire 4 Electric Hollow Body Guitar

Current price: $1750.00
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Time left: 1d 17h 9m
1966 Guild Polara S-100 Vintage Guitar Cherry Red

Current price: $2450.00
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Time left: 1d 20h 21m
VINTAGE 1965 GUILD STARFIRE STAR FIRE III 3 THREE ELECTRIC GUITAR

Current price: $1600.00
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Time left: 2d 15h 22m
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UK ebay listings

VINTAGE 1965 GUILD STARFIRE STAR FIRE III 3 THREE ELECTRIC GUITAR

Current price: £951.87
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Time left: 2d 15h 22m
Vintage 1971 Guild M-85 II Electric Bass Burgundy Plays Great All Original HSC

Current price: £1486.70
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Time left: 4d 13h 41m
Vintage 1973 Guild M-75 Bluesbird Electric Guitar Walnut w/ Original Hard Case

Current price: £1305.85
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Time left: 9d 12m
Vintage 1971 Guild S-90 Electric Guitar Plays/Sounds Great with Gig Bag

Current price: £594.32
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Time left: 22d 23h 44m
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