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Epiphone advertisement (1967)

Is There Something Fishy About Epiphone Guitars?

Epiphone Riviera

Epiphone advertisement (1967) Is There Something Fishy About Epiphone Guitars?

Crazy 'psychedelic fish' Epiphone ad from 1967. This advertisement is quite unlike other Epiphone instruments of its time, not least for being in colour, but also instead of featuring a well regarded jazz musician. It features a very groovy looking fish playing an Epiphone Riviera. Surreal..

The Epiphone Riviera pictured in Royal Tan finish (a two colour red/yellow burst) has the later (post '64) headstock shape, and is pretty representative of later Epiphone/Kalamazoo output. Basically the Epiphone equivalent model to Gibson's ES-335. 1967 was the most successful year for the Riviera in terms of sales - actually over 40% of the entire US-built Riviera production occurred this year - despite this, within two years the brand would be reassigned to cheaper imported guitars, and the Riviera was discontinued.

Dealers don't push 'em a lot, celebrities don't endorse 'em lot, but Epiphone sells a lot. hmmmmmmmmmmm
No wheelin'. No dealin'. No hoopla. So why would Epiphone be one of the best selling guitars in the business?

Links

Other related vintage advertisements
Epiphone Riviera - These are instruments that go to the top
Epiphone Riviera - These are instruments that go to the top
British advertisement for Epiphone guitars - placed in UK publication Beat Instrumental by distributor Rosetti in November 1964. The guitars featured represent some of the hollow and semi-hollow gu...
Epiphone Riviera - More and More People Every Day Find Us Just That Little Bit Better - In Every Way
Epiphone Riviera - More and More People Every Day Find Us Just That Little Bit Better - In Every Way
Epiphone (seen 'em on TV lately?). Late 1966 advert from British music magazine Beat Instrumental placed by UK Epiphone distributor Rosetti. The instruments shown were some of the more popular guit...
Epiphone Riviera - Now! The Shape of Things To Come
Epiphone Riviera - Now! The Shape of Things To Come
Epiphone ad featuring the Riveira 6 string electric
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