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Gibson advertisement (1973)

The Moment of Truth

Gibson SG special, Gibson SG standard

Gibson advertisement (1973) The Moment of Truth

The truth is, most rock recording artists play Gibson's "SG" solid body guitars. And they play them when it really counts... at the crucial moment when they have to put their reputations on record. Gibson gives them the sounds they're famous for. Special Humbucking Pickups make it sweet and clean . . . or dirty and mean. And the sustaining qualities of Gibson solid bodies will bring a smile of delight to every studio engineer. There's no hum or extraneous noise that's so difficult for engineers to cover up. And the SG's won't scream with piercing feedback even in close quarters. Even the smooth touch of Gibson's comfortable neck lets you feel like you're playing at home ... not in a recording studio. You can't afford not to be your best in (he moment of truth. You can't afford not to play the best either. Get a Gibson SG Solid Body... before your moment arrives

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Gibson SG standard - Gibson lets you feel what you play - so you can play what you feel
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Your guitar has to have feeling too. Gibson SG Solid Bodies have a consistent and comfortable freedom across the fretboard that lets you add your own personal touch to each note. Going from one e...
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Full page early seventies advert for two Gibson solid body guitars: the redesigned Gibson SG Standard (below, Cherry finish, Bigsby vibrato) and SG Special (above, Walnut finish).
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