GIBSON | VINTAGE ADVERTISEMENTS

Gibson advertisement (1974)

The beauty of Howard Roberts new guitar is in the design

Gibson Howard Roberts

Gibson advertisement (1974) The beauty of Howard Roberts new guitar is in the design

1974 advert for the Howard Roberts Custom guitar, showing Mr. Roberts himself playing it. This picture was also used on the cover of the 1975 Custom order & electric acoustic series catalogue

"...he asked us to make him a deep cutaway body ...with a blend of woods that could produce the finest blend of tones. Then he helped in the designing of a one-of-a kind super-humbucking pickup just for that body. We even mounted it on the neck so as not to disturb the bodies beautiful vibrations"

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