It's a business machine. It doesn't matter whether the sound you're into is soul, country or rock. You can't take your band to the top until you take care of business first. And that means picking up a Fender® business machine. Take the Stratocaster® three-pickup guitar. It's the main machine for more dynamite soul, country and rock groups because it doesn't just create sound, it explodes with sound. That's because the Stratocaster, like every Fender, was created by designers who are both engineers and musicians. We call them "enginears." They developed the Fenderfingerboard that seats frets tight so you don't have to fret about fretting. The micro-tilt neck that lets you adjust the action and use any gauge string to play whatever style you want. And pickups that don't cheat on highs or lows while giving you those biting midrange tones. Fender "enginears" developed Stratocaster's tremolo, too—the tremolo that comes back to pitch. Every time. And even a volume control you can adjust in the middle of a phrase without changing your hand positionor missing a note. So see your authorized Fender dealer. Light a fire with a Stratocaster and a matching Fender amplifier. Because when you make music your business, you make your music with the business machine
Fender Stratocaster - Synchronized tremolo action
Early Fender advert highlighting the Stratocasters tremolo - 'a flick of the wrist means live, tremolo action' - perfect pitch
Fender Stratocaster - Fender fine electric instruments
Early Fender advertisement for four pedal steels, three amplifiers, and three electric guitars. At this point in Fender history, it is the pedal steels that top the page; electric guitars are still...
Fender Stratocaster - The most imitated guitar in the world
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
Fender Stratocaster - Quality Means Confidence
Early sixties advert for the Fender Jazz bass and the Stratocaster guitar
Fender Stratocaster - Olé
Fender advert from the middle of 1966 for Fender guitars. Featuring the Stratocaster and Jaguar solid-bodies, the Coronado semi-acoustic and the Concert acoustic.
Fender Stratocaster - Fender. What more need we say
just that Fender guitars are played by stars the world over - from big-beat blues to folk music, c&w to acid rock. The greatest guitars in the world
UK Dallas Arbiter (Fender distributor) fe...
Fender Stratocaster - How To Pick a Guitar
The back is contoured to rest snugly and comfortably on your rib cage and to get your arm in a natural position over the strings.
The upper body is scooped away to let your hand hang...
Fender Stratocaster - The Worlds Favourite Flying Machine
Soar higher, cruise easier with that far out feeling... Fender
Take command and experience the full sound spectrum. You'll go to places
you've never been before, with more highs - more lows, and ...
Fender Stratocaster - You Get There Faster on a Fender
Fender Stratocaster guitar, and Quad Reverb amplifier. Another one of Fenders early to mid-seventies adverts featuring brightly coloured illustrations, and equally colourful text
Fender Stratocaster - Goldilocks and the three bears
...someones playing my Precision bass right now, said baby bear, "and shes's really cookin'!"