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Fender advertisement (1977)

Its A Business Machine

Fender Stratocaster

Fender advertisement (1977) Its A Business Machine

It's a business machine. It doesn't matter whether the sound you're into is soul, country or rock. You can't take your band to the top until you take care of business first. And that means picking up a Fender® business machine. Take the Stratocaster® three-pickup guitar. It's the main machine for more dynamite soul, country and rock groups because it doesn't just create sound, it explodes with sound. That's because the Stratocaster, like every Fender, was created by designers who are both engineers and musicians. We call them "enginears." They developed the Fenderfingerboard that seats frets tight so you don't have to fret about fretting. The micro-tilt neck that lets you adjust the action and use any gauge string to play whatever style you want. And pickups that don't cheat on highs or lows while giving you those biting midrange tones. Fender "enginears" developed Stratocaster's tremolo, too—the tremolo that comes back to pitch. Every time. And even a volume control you can adjust in the middle of a phrase without changing your hand positionor missing a note. So see your authorized Fender dealer. Light a fire with a Stratocaster and a matching Fender amplifier. Because when you make music your business, you make your music with the business machine

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