1974 Gibson bass advertisement. This ad was widely used in 1974. First, an enlarged double-page version was used in the January '74 issue of Guitar Player, effectively announcing the model. The bass was not actually ready in time for the late '73 photoshoot, and they had to throw something together especially - note the EB bass style pickups and cut-down scratchplate; never production features. The advert was used again as a Guitar Player back cover in February and October of the same year.
Gibson's astonishing new Ripper Bass gives you a choice—stay in the rhythm section or steal the show. Because The Ripper gives you a variety of sounds that come off like many basses. Or like no bass you ever heard before. The choice is yours. You see, our new Ripper Pickups were designed to give you the broadest range of adjustment possible. And as much power as you'll ever need. They were designed for The Ripper and only The Ripper has them. And we backed those pickups up with an incredible electric system. A 4-position sound switch. A mid-range control. Tone and volume controls. It may sound complicated, but it isn't. All this magic is planted in a natural finish body with a totally new design. It gives you complete access to a neck with 20 frets of truly outstanding action. The kind of action and response a pro needs. Now, if you'd like to hear The Ripper in action, you can get a demo record by sending us your name and address. Or you can try one out at your local Gibson dealer. Either way, we think you'll agree - The Ripper's no rip off