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1978 Guild B302F fretless bass
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 The B302F is the fretless version of the Guild B302, which, along with the B301 were Guilds new bass offerings for the late 1970s. Guild hadn't really came up with a innovative bass design since the low-selling Jetstar of the mid-1960s. This is not to say they didn't make fantastic basses; far from it, but the Starfire, JS and Bluesbird (M-85) basses of the late 1960s - mid 1970s could all be said to be derivatives of designs by Gibson (the EB2, EB0/3 and Les Paul bass respectively). So the B301/302 series was something new, not just in looks; it had a new design bridge and pickups too, although the actual construction (mahogany body, set mahogany neck) was traditional Guild. This bass paved the way for many new bass designs into the 1980s, some very unusual indeed. Have a listen to this bass here.
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1967 Guild Capri CE-100
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 A closer look at a 1967 Guild CE-100. The Capri was a full-depth archtop, and Guild's first guitar with a Florentine cutaway - and a very sucessful model too; staying in the Guild catalogue in one form or another from 1958 until 1984. Stylistic similarities between models such as the ES-125C and ES-175 can be made, but this guitar is every bit as good quality as the better known Gibsons.
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Older updates here
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Guild advertisement (1970)
Guild Starfire electric guitar, Guild Starfire electric bass, Guild Quantum amplifier, Guild Thunderbird amplifier
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 Guild advertisement (1970)Buddy Guy Blues Band
1970 1970 Guitar Player advert featuring Buddy Guy's band - Buddy uses a Starfire SF IV through a Thunderbird guitar amp. The bass player uses a Starefire SF bass through a Quantum X amplifier
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| Other adverts for the Guild Starfire electric guitar | |
 Guild Starfire - Whatever Your Style of Playing You Will Ultimately Choose a Guild
UK advert for Guild guitars. Models shown are the Starfire V and Guild acoustic flat top |  Guild Starfire - Guild Quantum Bass Amplifier
Delivers that hard-driving, up-front, "Motown"-type sound - without going through the engineers control board
1967 add showing two members of the Blues Project; Steve Katz playing a Guild Starfi... |  Guild Starfire - New Thunderstar Amplifier By Guild
Late sixties advert for the new Guild Thunderstar amp. Also features a Guild Starfire V electric guitar.
Guild's recently developed high-projection speaker system gives you a bigger, cleaner sou... |  Guild Starfire - Guitars Amplifiers Strings
Features the Starfire V guitar, the Starfire bass II, Thunderstar bass amp, and the F-47 Bluegrass flat top |  Guild Starfire - Guild Electrics. Are you trying to make it without one
Advert for the S-90, S-100 SF-V (starfire) and M75 Guild six strings |  Guild Starfire - If you dont own at least one thin hollow-body electric, you should
Black and white advert for the Guild Starfire SF-4 six string guitar |  Guild Starfire - Guild Starfire 4. Freedom Unlimited
A great looking Starfire 4 in Sunburst finish.
The way to go for the body style that gives you greatest control over today's many musical forms and demanding techniques. Starfire's thin, dou... |  Guild Starfire - Buddy Guy and Guild
ELECTRIC BLUES BY BUDDY GUY - a pro's pro because he's done it all. The Road. Clubs. Concerts. Sessions. Always swinging with a Guild. Buddy's Guild gives back all the charged-up energy he pours in... | |
| Other adverts for the Guild Starfire electric bass | |
 Guild Starfire - When we unwrapped it we were knocked-out
This very early Starfire bass advert (mid 1965) from British music magazine Beat Instrumental shows the single pickup Starfire bass with the Hagstrom bisonic pickup in the bridge position. The doub... |  Guild Starfire - New Thunderbass amplifier
Half-page advert for the Thunderbass amplifier, also featuring Allan Montoya (Brooks Brothers) with a Starfire bass | Guild Starfire - Guild Quantum Bass Amplifier
Delivers that hard-driving, up-front, "Motown"-type sound - without going through the engineers control board
1967 add showing two members of the Blues Project; Steve Katz playing a Guild Starfi... | Guild Starfire - Guitars Amplifiers Strings
Features the Starfire V guitar, the Starfire bass II, Thunderstar bass amp, and the F-47 Bluegrass flat top |  Guild Starfire - Maybe its time you played a different bass!
Black and white advert for the solid body JS II (fretted and fretless) and M-85 II basses, and the hollow body Starfire SF-bass II | |
| Other adverts for the Guild Quantum amplifier | |
Guild Quantum - Guild Quantum Bass Amplifier
Delivers that hard-driving, up-front, "Motown"-type sound - without going through the engineers control board
1967 add showing two members of the Blues Project; Steve Katz playing a Guild Starfi... |  Guild Quantum - Guild Quantum Amplifier
Features the Guild Quantum amplifier M85 bass guitar, M75 electric guitar and electric organ with rotoverb
The Total Amplifier - for Bass, Organ and Guitar. 200 watts of clean undistorted po... |  Guild Quantum - Blood, Sweat & Tears. Jim Fielder
Late sixties advert for the Guild Quantum bass amplifier range, featuring Jim Fielder, bassist with the band Blood, Sweat and Tears |  Guild Quantum - Guild Amplifiers
We build them great like we build our guitars
Advert for the following Guild guitar, bass and PA amps: Thunderstar bass, ThunderBass 1-A, Seven-forty-seven, Quantum X, CS-100 sound column, Thund... | |
| Other adverts for the Guild Thunderbird amplifier | |
Guild Thunderbird - Guild Amplifiers
We build them great like we build our guitars
Advert for the following Guild guitar, bass and PA amps: Thunderstar bass, ThunderBass 1-A, Seven-forty-seven, Quantum X, CS-100 sound column, Thund... | |
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