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Epiphone advertisement (1970)

7 New Epiphones At Fantastic New Prices

Epiphone Electric Guitars, Epiphone Acoustics

Epiphone advertisement (1970) 7 New Epiphones At Fantastic New Prices

More big names by Rosetti. Production of Epiphones moved from America to Japan in 1969/70, in an attempt to save costs and reduce prices in a marketplace being bombarded with overseas imports. This British advert, by UK Epiphone distributor Rosetti, is one of the very first after this move, with instruments apparently yet to be allocated model names. The text gives some reasoning behind the new cheaper pricing:

Seven magnificent Epiphones, brilliant as ever, are now offered to YOU at only a fraction of previous prices. How can Epiphone do it? By employing a new association of cost-concious craftsmen, by shooting for the world-wide market of all those who love excellence but could never before afford it.

The range of seven guitars include three jumbo acoustics (including a 12-string), two guitars (one solid and one electric acoustic) and two basses (again, one solid and one electric acoustic).

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Other related vintage advertisements
Epiphone Acoustics - Now! The Shape of Things To Come
Epiphone Acoustics - Now! The Shape of Things To Come
Epiphone ad featuring the Riveira 6 string electric
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