1969 advert for the two re-released Les Paul models, the Custom and the Standard
Les Paul may not have invented amplified music, but he perfected it almost single-handed. He started a revolution in fretted instruments and pickup design which is still going on. And the guitars he designed with Gibson have yet to be surpassed. The demand for them just won't quit. And the pressure to make more has never let up. Okay, you win. We are pleased to announce that more of the original Les Paul Gibsons are available. Line forms at your Gibson dealer's.
Very early advert for the Les Paul Guitar. This was only a year after the models introduction, and at this point, the instrument was simply called the Les Paul model
It's a sensation! This very early advertisement for the Les Paul Model (latterly known as the Les Paul Standard) features Les Paul himself playing the gold-topped P90 equipped guitar
"Les Paul's silver anniversary is your golden opportunity". Advert for the 25th anniversary Les Paul guitar
An advertisement for a short-lived limited edition model to celebrate 30 years of Les Paul's work with Gibson guitars
The shape of '52 that shattered all the molds; the classic gold top, The...