Gibson advertisement (1978)

As pickups stack up, Gibson's on top

Gibson L5-S

Gibson advertisement (1978) As pickups stack up, Gibson

A late seventies advert from Gibson, promoting the many pickups available as replacements/upgrades. The image shows towers of pickups, balanced on the high end Gibson L5-S solid body.

The advert specifically highlights the following pickups: Laid Back, BJB Jazz, True Blues, Dirty Fingers, Super Humbucking, Original Humbucking.

The mid seventies were a time when many players were experimenting with modifying their guitars, in part due to companies such as Dimarzio offering direct replacements pickups suited for a wide range of guitar models, and including as direct replacements for various Gibson models. It is no surprise that Gibson responded by offering it's range of pickups as replacement parts. "It's easy to customize your guitar with one of Gibson's great pickups".

More information about Gibson pickups here.

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