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Fender advertisement (1953)

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Fender Precision bass, Fender Bassman amplifier

Fender advertisement (1953) Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Early fifties advertisement for Fenders first electric bass, the Precision, and its companion amplifier, the Bassman

The Precision had been launched in 1951, but was already replacing the upright acoustic bass for the reasons listed in the advert • Exceptional volume • Fretted neck • Extremely easy fingering • Less tiring to play than old style bass • Highly portable • Light weight • Tone and volume to suit playing needs

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