Fender Stratocaster - Synchronized tremolo action
Early Fender advert highlighting the Stratocasters tremolo - 'a flick of the wrist means live, tremolo action' - perfect pitch
Fender Stratocaster - Fender fine electric instruments
Early Fender advertisement for four pedal steels, three amplifiers, and three electric guitars. At this point in Fender history, it is the pedal steels that top the page; electric guitars are still...
Fender Jaguar - Quality is seen
Often copied but never equalled, Fender Fine Electric Instruments continue to lead the field in concept, design and precision manufacture. Each part, each component is of the highest quality... car...
Fender Jaguar - The new Jaguar by Fender
The Fender Jaguar advertised with a Jaguar E-type sports car
For unmatched versatility of tone... for the ultimate in design and precision engineering... the new Fender Jaguar electric guita...
Fender Jaguar - Quality can be heard... on a Fender
1962 Fender advertisement, featuring the Fender Jaguar. Monochrome line drawing from the first year of production of the Fender Jaguar.
Fender Jazzmaster - Boy I Can't Wait
'til I get my new Fender Guitar and Amp
Early sixties Fender Jazzmaster advert
Fender Jaguar - Quality is felt
Often copied but never equalled, Fender Fine Electric Instruments continue to lead the field in concept, design and precision manufacture For playing ease and fast action, Fender's custom neck desi...
Fender Jazz - Quality Means Confidence
Early sixties advert for the Fender Jazz bass and the Stratocaster guitar
Fender Jazz - The Most Imitated Guitars In The World
Mid sixties Fender advert featuring the Fender Jazz bass, Fender Jaguar guitar, Fender Wildwood acoustic, and a new model, the Fender Bandmaster amplifier.
Fender Jazzmaster - You Won't Part With Yours Either
In 1964-67 Fender ran a series of adverts entitled "You won't part with yours either"; each one illustrated by a Fender user with an unusually strong attachment to their guitar, taking them surfing...
Fender Jaguar - No Finer Image
By reputation Fender means quality
Instruments come from our factory beautifully finished and precisely made, each as perfect as the last. Careful handcrafting and years of engineering experienc...
Fender Jazz - The Name that Makes the Difference
This mid sixties advert shows a Fender decal being applied to a Jazz bass. Despite the model depicted, this is really an advert for the Fender company rather than any individual model.