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Epiphone advertisement (1976)

Epiphone - world famous quality since 1873

Epiphone Casino

Epiphone advertisement (1976) Epiphone - world famous quality since 1873

1976 relaunch of the Epiphone Casino from Japanese music magazine Music Life. This is the first of the Epiphone reissues of 1960s instruments, and although never reissued, it also shows a 1960s Epiphone Caiola and Embassy Deluxe bass

The Casino shown was produced for Norlin by Aria at the Matsumoku facilities in Japan. It is a close copy of the mid-late 1960s US-produced Casino, with chrome-plated hardware, parallelogram neck inlays and bail-style tailpiece. Most importantly it has a set (glued in) neck, something not present on previous Japanese Epiphone models. This was the first of many accurate Epiphone reissues, but does not seem to have been available worldwide. The Casino was not included in US price lists until 1982. See the more widely distributed 1982 reissue here.

The guitar pictured is advertised as having a ¥65000 list price - at 1976 exchange rates, this equated to around $600. By comparrison, the US-built ES-335TD was only listed at $629 at this time - presumably the reason why these guitars were not economically viable in America.

Links

Other related vintage advertisements
Epiphone Casino - Give Me the Simple Life... and a Great Guitar
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Summer 1963 advertisement for Epiphone guitars, featuring Al Caiola. Caiola was a bandleader, session musician, jazz and pop guitarist who had his own Epiphone signature thinline ' Al Caiola' guita...
Epiphone Casino - These are instruments that go to the top
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British advertisement for Epiphone guitars - placed in UK publication Beat Instrumental by distributor Rosetti in November 1964. The guitars featured represent some of the hollow and semi-hollow gu...
Epiphone Casino - More and More People Every Day Find Us Just That Little Bit Better - In Every Way
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Epiphone (seen 'em on TV lately?). Late 1966 advert from British music magazine Beat Instrumental placed by UK Epiphone distributor Rosetti. The instruments shown were some of the more popular guit...
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