Early Fender advertisement for four pedal steels, three amplifiers, and three electric guitars. At this point in Fender history, it is the pedal steels that top the page; electric guitars are still very much in their infancy. The guitars are the Telecaster, Stratocaster and Precision bass. The amplifiers the Twin, Super, and Tremolux.
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Early fifties advertisement for Fenders first electric bass, the Precision, and its companion amplifier, the Bassman
Early fifties advertisement underlining the modern features of the Fender Precision bass, and bassman amplifier
Early Fender advert highlighting the Stratocasters tremolo - 'a flick of the wrist means live, tremolo action' - perfect pitch
The electric bass was always designed as a replacement for upright acoustic basses. This late fifties advertisement demonstrates the Fender prcisions portability in relation to an acoustic bass
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
Early sixties advert for the Fender Jazz bass and the Stratocaster guitar
Mid 1960s UK advertisement for Fender guitars and amplifiers. In the early 1960s, Fender had been distributed in the UK by Jennings, but by the middle of the decade Arbiter had won the contract. Th...
...From Fender's famous Telecaster Trio. (left) Fender 6 String Solid Body TELECASTERS are now available with the popular Bigsby Tremolo Unit. Adjustable pickup and adjustable dual bridge highlight...