Hollies guitarist Tony Hicks promotes the Phantom XII and AC50 ampifer
"Its no secret! The Hollies feature VOX, the Sound Equipment that gives the most, sounds the best!"
In the early-mod 1960s, Vox guitars were endorsed by British acts with world reknown. The beatles, the Rolling Stones, the Animals and the Hollies, to name but a few. This lead to absolutely massive sales, that the UK factories simply couldn't keep up with. Whilst the majority of British solid-body Vox buyers got UK (Dartford, Kent) built instruments, export guitars tended to be made by Ek0 in Italy. The Phantom XII guitar shown here is a UK-built Vox though, with no adjustable truss rod, and the model name on the headstock.