Early sixties British Rickenbacker advert - placed by UK distributor Rose Morris. It advertises three Rickenbacker export models: the 1995, 1996 and 1999 - equivalent to the US models 615, 325 and 4001 bass.
Listen to the 'Beatles' John and George... Thats the Great Rickenbacker Sound
This advert appeared at the height of Beatlemania - John Lennon and George Harrison had popularised Rickenbackers in the UK. Paul McCartney had been offered a Rickenbacker bass in 1964, but didn't actually accept one until the summer of 1965.