Early seventies Guild advert for their solid body range - featuring the new S-100, the JS basses, and the solid-body version of the BluesBird. The guitars pictured are the early versions - old style humbuckers on the six strings, Hagstrom Bi-sonic pickups on the bass, and old-style tailpiece and pickguards
Guild M-75 - Guild Quantum Amplifier
Features the Guild Quantum amplifier M85 bass guitar, M75 electric guitar and electric organ with rotoverb
The Total Amplifier - for Bass, Organ and Guitar. 200 watts of clean undistorted po...
Guild S-100 - New Anti-Hum Pick-Ups on All Guild Guitars and Basses
This advert from December 1971 doesn't say much; letting the guitars do the talking. From Top to bottom: M75, S-50, S-90, S-100, JS bass II and JS-bass II fretless
Guild JS - Maybe its time you played a different bass!
Black and white advert for the solid body JS II (fretted and fretless) and M-85 II basses, and the hollow body Starfire SF-bass II
Guild S-100 - Guild Electrics. Are you trying to make it without one
Advert for the S-90, S-100 SF-V (starfire) and M75 Guild six strings
Guild S-90 - New Guild S-90 Solid Body! New Humbucking Pickups
Guild were very proud of their new humbucking pickups in the early 1970s; for many years they had been using pickups produced by other companies, primarily DeArmond, but also Todd electronics and S...
Guild S-100 - Guild Humbuckers
Advertising new-design humbuckers for Guild guitars and basses; replacing the Guild single coil pickup on the guitars and Hagstrom Bisonic on the basses.
Guild humbucking pick-ups have new w...
Guild S-100 - Solid Guild
Black and White advert for the S-100 standard guitar, and JS bass 2. Both are fitted with the newly introduced Guild humbuckers.
In this case the guitar is actually an S-100 SC (standard c...
Guild M-75 - Guild single cutaway solid bodies
The Guild M-75 or Bluesbird, as it was known, initially featured a chambered body design, but by the time of this advertisement in 1975, it had a fully solid mahogany body. It had also been upgrade...
Guild S-100 - Guild S-100 solidy body
It'll change your mind about electrics