Fender advert from the middle of 1966 for Fender guitars. Featuring the Stratocaster and Jaguar solid-bodies, the Coronado semi-acoustic and the Concert acoustic.
The Coronado is the most prominent guitar in this advertisement, but it was the most recent major model to join the Fender line. The whole Coronado series was heavily featured in Fender promotional materials throughout 1966 and 1967.
Fender Stratocaster - Synchronized tremolo action
Early Fender advert highlighting the Stratocasters tremolo - 'a flick of the wrist means live, tremolo action' - perfect pitch
Fender Stratocaster - Fender fine electric instruments
Early Fender advertisement for four pedal steels, three amplifiers, and three electric guitars. At this point in Fender history, it is the pedal steels that top the page; electric guitars are still...
Fender Jaguar - Quality is seen
Often copied but never equalled, Fender Fine Electric Instruments continue to lead the field in concept, design and precision manufacture. Each part, each component is of the highest quality... car...
Fender Jaguar - The new Jaguar by Fender
The Fender Jaguar advertised with a Jaguar E-type sports car
For unmatched versatility of tone... for the ultimate in design and precision engineering... the new Fender Jaguar electric guita...
Fender Jaguar - Quality can be heard... on a Fender
1962 Fender advertisement, featuring the Fender Jaguar. Monochrome line drawing from the first year of production of the Fender Jaguar.
Fender Jaguar - Quality is felt
Often copied but never equalled, Fender Fine Electric Instruments continue to lead the field in concept, design and precision manufacture For playing ease and fast action, Fender's custom neck desi...
Fender Stratocaster - The most imitated guitar in the world
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
Fender Stratocaster - Quality Means Confidence
Early sixties advert for the Fender Jazz bass and the Stratocaster guitar
Fender Jaguar - The Most Imitated Guitars In The World
Mid sixties Fender advert featuring the Fender Jazz bass, Fender Jaguar guitar, Fender Wildwood acoustic, and a new model, the Fender Bandmaster amplifier.
Fender Jaguar - No Finer Image
By reputation Fender means quality
Instruments come from our factory beautifully finished and precisely made, each as perfect as the last. Careful handcrafting and years of engineering experienc...
Fender Jaguar - Feel the Difference Hear the Difference
Mid sixties British advert for Fender amplifiers and Fender guitars. features a Fender Jaguar six string electric and the Super Reverb guitar amplifier.
Fender Jaguar - You Wont Part With Yours Either
Whereever you go you'll find Fender
Advert for the Fender full line catalogue, featuring the Fender Jaguar strapped to a motorcyclist's back