The B302F is the fretless version of the Guild B302, which, along with the B301 were Guilds new bass offerings for the late 1970s. Guild hadn't really came up with a innovative bass design since the low-selling Jetstar of the mid-1960s. This is not to say they didn't make fantastic basses; far from it, but the Starfire, JS and Bluesbird (M-85) basses of the late 1960s - mid 1970s could all be said to be derivatives of designs by Gibson (the EB2, EB0/3 and Les Paul bass respectively). So the B301/302 series was something new, not just in looks; it had a new design bridge and pickups too, although the actual construction (mahogany body, set mahogany neck) was traditional Guild. This bass paved the way for many new bass designs into the 1980s, some very unusual indeed. Have a listen to this bass here.

1967 Guild Capri CE-100

A closer look at a 1967 Guild CE-100. The Capri was a full-depth archtop, and Guild's first guitar with a Florentine cutaway - and a very sucessful model too; staying in the Guild catalogue in one form or another from 1958 until 1984. Stylistic similarities between models such as the ES-125C and ES-175 can be made, but this guitar is every bit as good quality as the better known Gibsons.

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Guild advertisement (1969)
Guild Quantum amplifier

Guild advertisement (1969)

Blood, Sweat & Tears. Jim Fielder
1969

Late sixties advert for the Guild Quantum bass amplifier range, featuring Jim Fielder, bassist with the band Blood, Sweat and Tears

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Other adverts for the Guild Quantum amplifier
Guild Quantum - Guild Quantum Bass Amplifier Delivers that hard-driving, up-front, "Motown"-type sound - without going through the engineers control board 1967 add showing two members of the Blues Project; Steve Katz playing a Guild Starfi...	Guild Quantum - Guild Quantum Amplifier Features the Guild Quantum amplifier M85 bass guitar, M75 electric guitar and electric organ with rotoverb The Total Amplifier - for Bass, Organ and Guitar. 200 watts of clean undistorted po...	Guild Quantum - Guild Amplifiers We build them great like we build our guitars Advert for the following Guild guitar, bass and PA amps: Thunderstar bass, ThunderBass 1-A, Seven-forty-seven, Quantum X, CS-100 sound column, Thund...	Guild Quantum - Buddy Guy Blues Band 1970 Guitar Player advert featuring Buddy Guy's band - Buddy uses a Starfire SF IV through a Thunderbird guitar amp. The bass player uses a Starefire SF bass through a Quantum X amplifier