1980 advertisement for the Gibson ES347TD semi acoustic guitar, with quotes from advertisement lists Ray Benson (Asleep at the Wheel), Alan Kendall (Bee Gees), Joaquin Lievano (Jean Luc Ponty) and George McCorkle (Marshall Tucker Band).
Ray Benson of Asleep at the Wheel... "The 347 is a versatile guitar which meets the demands of stage and studio playing in every way". Alan Kendall - Bee Gees... "I've always liked the semi-solid ES guitars. The new ES-347 has an excellent sound, and I like the wide neck and pickups too". Joaquin Lievano with Jean Luc Ponty... "I can get warm and mellow sounds for jazz - but can also get a good biting sound for rock". and George McCorkle - the Marshall Tucker Band... "Wthout a doubt it's the best all round guitar i've ever used".