";

Hagstrom advertisement (1967)

Long and Slippery

Hagstrom F-12S (H12)

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Hagstrom advertisement (1967) Long and Slippery

Frank Zappa appeared in a number of Hagstrom advertisements in the late 1960s, for the Hagstrom Viking, and two 12-strings: a Hagstrom H33E, and this one featuring the Hagstrom 12 (or F-12S as it was known in the US). Unicord were the distributers in the US at the time, and they used several variations of this image used, as did Verve (for the Mothers of Invention album 'Absolutely Free'). Other versions show a plain photograph, but this one has extra features drawn in - eyes, hands, hair, and the guitar has a machine-gun style handle.

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