Early seventies British advert for the Les Paul Recording guitar, by Selmer, UK Gibson distributors at the time.
A Gibson Les Paul electric guitar is unique. And when you've played it nothing else will do. Ask anybody who has a Les Paul and he'll talk for hours. Hell tell you about the amazing slick action. The vast tone range. The fat sound. The refined low impedance pick-ups and new low-hi impedance tonal circuitry. He'll go on about the perfect balance between neck and body, the Grover machine heads, the curly maple or mahogany, the Tuno-O-matic bridge. And so on. But what would really come across is that he's very into owning a Gibson Les Paul. Well, who wouldn't be?
Early seventies advertisement for the Gibson Les Paul Recording guitar
Gibson's new Les Paul Recording turns on more guitar sounds than there are guitars! It's the first computer-like guitar...