Early seventies British advert for the Les Paul Recording guitar, by Selmer, UK Gibson distributors at the time.
A Gibson Les Paul electric guitar is unique. And when you've played it nothing else will do. Ask anybody who has a Les Paul and he'll talk for hours. Hell tell you about the amazing slick action. The vast tone range. The fat sound. The refined low impedance pick-ups and new low-hi impedance tonal circuitry. He'll go on about the perfect balance between neck and body, the Grover machine heads, the curly maple or mahogany, the Tuno-O-matic bridge. And so on. But what would really come across is that he's very into owning a Gibson Les Paul. Well, who wouldn't be?