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Gibson advertisement (1965)

Wes Montgomery

Gibson L-5 CES

Gibson advertisement (1965) Wes Montgomery

In the mid 1960s, Gibson almost exclusively advertised itself as a brand, rather than specific products. And these adverts invariably featured virtuoso jazz guitarists that used a Gibson jazz box. This advert features Wes Montgomery and his L5-CES guitar. The illustration was by Canadian artist Neil Boyle, who also worked on other CMI publications around this time: ibson, Epiphone and Kalamazoo catalogues, aswell as further advertisements in this series. Whatsmore his work was also used by Fender at this time too.

The latest example of his incredible talent is Movin' Wes on which he plays his Gibson guitar with a blistering, driving, free-swinging style that ranges from the blues-inflected title song Moving' Wes to the virile and intense Caravan

Links

Other related vintage advertisements
Gibson L-5 CES - The Incredible Jazz Guitar of Wes Montgomery
Gibson L-5 CES - The Incredible Jazz Guitar of Wes Montgomery
This advertisement from 1964 uses the title of Wes Montgomery's highly acclaimed 1960 album 'The Incredible Jazz Guitar of Wes Montgomery' - and highlights his use of Gibson jazz guitars. Montgomer...
Gibson L-5 CES - Gibson, The Workingmans Guitar
Gibson L-5 CES - Gibson, The Workingmans Guitar
Featuring legendary Jazz guitarist Wes Montgomery playing a Gibson L-5 CES electric guitar
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