The title of this advertisement, of course, is a play on Dr. Timothy Leary's 'Turn On, Tune in, Drop out' suggestion, so current amongst the youth of late 1960s America; Harmony new their market. Unusually though, this advert puts the bass centre-stage.
It features the two-pickup hollow-body H27 bass, the three-pickup H77 electric acoustic, and 1260 acoustic. Also shown is the HS70 amplifier. These were the top-of-the-range models in the Harmony line, representing the best instruments available from the company at that time.
You plug it in, it turns you on. And you produce sounds you've never heard before. The Harmony prestige sounds you'll love.
Resulting from a lot of experience - 76 years of it - a lot of care, a lot of superior engineering. A lot og knowing just how to build fine electric guitars and amplifiers
Mid sixties Harmony advert, showing a solid-body (H19), an acoustic (1260), and an electric semi-acoustic (H75)
Mid sixties Harmony adverts for two instruments. The semi-acoustic H-77 and the 1260 acoustic
The three instruments appearing in this mid-60s advert are the H19 solid body, H76 thinline hollow-body and the 1260 flat top acoustic. These were Harmony's big-3 instruments and were promoted widely.
In 1967, the American guitar market was under attack. Skilled luthiers at Gibson and Guild were safe, even those these companies had their problems to overcome, but at the lower end, where guitars ...