The title of this advertisement, of course, is a play on Dr. Timothy Leary's 'Turn On, Tune in, Drop out' suggestion, so current amongst the youth of late 1960s America; Harmony new their market. Unusually though, this advert puts the bass centre-stage.
It features the two-pickup hollow-body H27 bass, the three-pickup H77 electric acoustic, and 1260 acoustic. Also shown is the HS70 amplifier. These were the top-of-the-range models in the Harmony line, representing the best instruments available from the company at that time.
You plug it in, it turns you on. And you produce sounds you've never heard before. The Harmony prestige sounds you'll love.
Resulting from a lot of experience - 76 years of it - a lot of care, a lot of superior engineering. A lot og knowing just how to build fine electric guitars and amplifiers
Harmony H77 - Harmony guitars
Mid sixties Harmony advert, showing a solid-body (H19), an acoustic (1260), and an electric semi-acoustic (H75)
Harmony H77 - The integrity of the Harmony guitar is known by the integrity of its maker
Mid sixties Harmony adverts for two instruments. The semi-acoustic H-77 and the 1260 acoustic
Harmony 1260 - Here are Harmony's Big 3
Mid sixties advertisement for three of Harmonys best selling instruments: the H19 solid body, H76 thinline hollow-body and the 1260 flat top acoustic. These three instruments appeared in numerous H...
Harmony 1260 - Now Hear This
The three instruments appearing in this mid-60s advert are the H19 solid body, H76 thinline hollow-body and the 1260 flat top acoustic. These were Harmony's big-3 instruments and were promoted widely.
Harmony 1260 - The Crafstmen Come From Here
In 1967, the American guitar market was under attack. Skilled luthiers at Gibson and Guild were safe, even those these companies had their problems to overcome, but at the lower end, where guitars ...
Harmony H77 - Harmonys Fine Electric Guitars
Harmony advertisement showing a number of hollow-body electric guitars. There are three newer models, all launched the previous year: the H-72, H79 twelve string and H27 bass, and three older model...
Harmony 1260 - Want To Take A Harmony Guitar Apart
Mid sixties advert highlighting some of the features of a Harmony guitar: the slim necks, truss rod, hollow body construction and De Armond pickups. The fact that Harmony was an American company (f...