A simple feature on many Gretsch guitars, but often ignored by other manufacturers was a simple on/off switch for a guitar - allowing the guitarist to carefully set volumes and leave them in position and still prevent unwanted sound. This feature was original enough to warrant an advertisement, though the guitar featured is a PX6120.
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Early sixties Gretsch adverts were often for Gretsch features in general: in this case the back pad that appeared in a lot of Gretsch guitars that offered extra comfort for the player, and protecte...
Advert for three Gretsch Chet Atkins models, the 6119 Chet Atkins Tennessean, 6120 Chet Atkins Hollowbody (after 1967, known as the Nashville) and the 6122 Chet Atkins Country Gentlemen