Part of a larger series of Fender full colour artwork/cartoon advertisements issued between 1973 and 1974, all with a "Worlds Favourite" theme. The Fender Precision was indeed (and probably still is) the most influential electric bass of all time, and it is no surprise that Fender promoted it along these lines.
"Making it" in music means getting on the road. With a Fender Precision Bass, it means travelling with the first electric bass. Professionals choose a Fender Bass more than any other. Together with a Fender Bass amp, you'll have companions that'll never let you down. Make you're travels easier; go with Fender.
Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Early fifties advertisement for Fenders first electric bass, the Precision, and its companion amplifier, the Bassman
Fender Precision - Instruments get out of date too
Early fifties advertisement underlining the modern features of the Fender Precision bass, and bassman amplifier
Fender Precision - Don't cheat yourself
Early Fender advertisement featuring three guitar/amp combinations: The Precision bass and Bassman amp; the Telecaster guitar and Twin amp, and the three-neck pedal steel and Pro amp.
Fender Precision - Fender fine electric instruments
Early Fender advertisement for four pedal steels, three amplifiers, and three electric guitars. At this point in Fender history, it is the pedal steels that top the page; electric guitars are still...
Fender Precision - The best things don't always need big packages
The electric bass was always designed as a replacement for upright acoustic basses. This late fifties advertisement demonstrates the Fender prcisions portability in relation to an acoustic bass
Fender Precision - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Mid 1960s UK advertisement for Fender guitars and amplifiers. In the early 1960s, Fender had been distributed in the UK by Jennings, but by the middle of the decade Arbiter had won the contract. Th...
Fender Precision - The lowdown on the bass
The pickup is the real secret to the Precision Bass. At the conception of the electric bass, this pickup was designed to simulate the sound of a true bass. Not overbearing or extremely "bassey" but...
Fender Precision - In Concert
The world's favorite performers appear "In Concert." And 9 out of 10 times the electric bass is a Fender. ABC-TV's "In Concert." Far more than entertainment, it's the ultimate experience in the con...
Fender Precision - Goldilocks and the three bears
...someones playing my Precision bass right now, said baby bear, "and shes's really cookin'!"
Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass
Found in virtually all musical environments, the Precision Bass is by far the most prolific of the species Basso Electrica. The frequency of the sighting reflects upon the enormous range of the Pr...
Fender Precision - You Can Take A Fender Anywhere
Whatever band you play in, you've got to pick up on a lot of musical styles. But you'll never have to pick up more than one electric bass, Because Fender® gives you Rock Bass, Soul Bass, Country B...
Fender Precision - Fenders new dimension Precision Bass Special
The Precession Bass Special was a step up from the regular 1980 P-bass. It featured a new split-coil pickup design, with both active and passive modes; one of the first active Fender bass guitars, ...