Advertisement for the range of Hofner guitars available in 1967 - showing an example of a Spanish-style acoustic (Hofner Vienna), a bass (500/1 violin 'Beatle' bass), a thinline electric acoustic (the Verithin) and a flat top Country and Western-style acoustic (model 491).
What's your choice? Classic finger style? Acoustic or electroc-acoustic with Florentine styling? Perhaps you favour a country-western or a violin bass similar to Paul McCartney's? The Verithin shown has the new 'Verithin 66' double Florentine cutaway body style, quite distinct from earlier Venetian cutaway examples. This advertisement was placed by Selmer in the UK. Selmer had long been the Hofner distributor in the UK, alongside several other brands (Gibson, Hagstrom, and previously Fender)
They've improved their range of electro-acoustic guitars
Mid sixties ad for four Hofner electro-acoustic guitars: the Verithin 66, new Ambassador, President and Senator