From Fender Musical Instruments, representing the complete musical spectrum with a selection of master-crafted guitars and amplifiers. See the complete line of Fender Musical Instruments at any authorized Fender Dealer. Pictured above: Jazz Bass, Solid-State Twin/Reverb Amp, Coronado II and Wildwood Guitars
The irony of a black and white advert entitled 'Full Color Sound'... in fact a full colour advert using this image was also used to publicise the '67 US NAMM show (here) and it clearly shows the tremendous wildwood stained back of the Fender Concert acoustic - something completely lost in this (unfortunately more widely used) monotone version.
Early sixties Fender advert for three guitars and one bass - the Jaguar, Jazzmaster, Stratocaster and Jazz bass, highlighting the design and components that made these guitars: bridges, pickups, etc
Early sixties advert for the Fender Jazz bass and the Stratocaster guitar
This mid sixties advert shows a Fender decal being applied to a Jazz bass. Despite the model depicted, this is really an advert for the Fender company rather than any individual model.
Fender advert from the middle of 1966 for Fender guitars. Featuring the Stratocaster and Jaguar solid-bodies, the Coronado semi-acoustic and the Concert acoustic.
1967 saw Fender pushing some new lines
Fantastic customized, one-ot-a-kind WILDWOOD guitars: new expanded Coronado Series guitars and basses; the new improved Fender Solid-State Series amps; all...
Advert for the Fender display at the June 1967 NAMM show in Chicago, USA. It features a number of instruments 'representing the complete musical spectrum': a Jazz Bass, a Coronado II electric acous...