Full page early seventies advert for two Gibson solid body guitars: the redesigned Gibson SG Standard (below, Cherry finish, Bigsby vibrato) and SG Special (above, Walnut finish).
Both of these SG models were briefly discontinued a year before this advert was produced; the 1972 SG range saw the Deluxe and Pro replace the Standard and Special respectively, but this change was quickly reversed, and the older models were listed again in the 1973 solid body catalogue.
Rock and Roll is what they're both famous for. Gibson's SG Standard and Special have been rolling in the arms of some of today's greatest rockers. They've played everywhere from the Filmores to Shea Stadium. Talking about My Generation, Jumpin' Jack Flash, Foxey Lady and even making Good Vibrations get better and better.
Your guitar has to have feeling too. Gibson SG Solid Bodies have a consistent and comfortable freedom across the fretboard that lets you add your own personal touch to each note. Going from one e...