Vox advertisement (1967)

Vox; It's Whats Happening With Wah-Wah

Vox Wah-Wah effects pedal

Vox advertisement (1967) Vox; It

To some, the wah-wah pedal is little more than a gimmick; but in the emerging musical scenes of the late 1960s and early 1970s (primarily psychedelia, progressive rock and funk), the wah-wah pedal was a crucial bit of kit! And Vox lead the way, producing the first wah-wahs in 1967. They were quickly used on some of the best recordings of that year (think Cream's 'Tales of Brave Ulyses' and Hendrix's 'Burning of the Midnight Lamp') and have been wicky-wackying ever since.

This early advertisement from American magazine Down Beat shows the Vox pedal and an Italian-built Phantom Mark VI guitar, being played through a Vox Amplifier.

A revolutionary new idea from Vox. The incredible new Wah-Wah pedal. Plugs into any guitar. Any amp. Lets you make wild new sounds. Play groovier guitar. Gutsier lead. Meaner rhythm. Tougher blues. Even sound like a sitar! And create hundreds of other unheard-of new effects. Only Vox could make it. Only Vox dealers have it. The amazing new Wah-Wah pedal. Try it. Take the trip.

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