Gibson offers a world of sound. It's a world that starts with a far-reaching search for the finest raw materials the earth has to offer. Distance is no object. The only important consideration is quality. Quality worthy of the skilled master craftsmen who blend these materials into the perfect guitar and add the honored Gibson name. We could simplify things quite a bit by using the most conveniently available materials in making a Gibson. But then we'd have to change the name, because it wouldn't be a Gibson anymore. It would be just another guitar. Does all this really make a difference in the sound of a guitar? Stop in at your local Gibson guitar dealer and play one. It makes a world of difference.