Advertising new-design humbuckers for Guild guitars and basses; replacing the Guild single coil pickup on the guitars and Hagstrom Bisonic on the basses.
Guild humbucking pick-ups have new wiring, new controls. Theres a phase switch for reversing polarity on all S-100 guitars. Guild basses have a tone switch to help you get those tight-hard or full-bottom sounds, and anything in between.
Interestingly enough the S-100 pictured has no phase switch, suggesting an older image
Advert for the new humbuckers fitted to Guild guitars and basses
This advert from December 1971 doesn't say much; letting the guitars do the talking. From Top to bottom: M75, S-50, S-90, S-100, JS bass II and JS-bass II fretless
Early seventies Guild advert for their solid body range - featuring the new S-100, the JS basses, and the solid-body version of the BluesBird. The guitars pictured are the early versions - old styl...
Advert for the S-90, S-100 SF-V (starfire) and M75 Guild six strings
Black and White advert for the S-100 standard guitar, and JS bass 2. Both are fitted with the newly introduced Guild humbuckers.
In this case the guitar is actually an S-100 SC (standard c...