The B302F is the fretless version of the Guild B302, which, along with the B301 were Guilds new bass offerings for the late 1970s. Guild hadn't really came up with a innovative bass design since the low-selling Jetstar of the mid-1960s. This is not to say they didn't make fantastic basses; far from it, but the Starfire, JS and Bluesbird (M-85) basses of the late 1960s - mid 1970s could all be said to be derivatives of designs by Gibson (the EB2, EB0/3 and Les Paul bass respectively). So the B301/302 series was something new, not just in looks; it had a new design bridge and pickups too, although the actual construction (mahogany body, set mahogany neck) was traditional Guild. This bass paved the way for many new bass designs into the 1980s, some very unusual indeed. Have a listen to this bass here.

1967 Guild Capri CE-100

A closer look at a 1967 Guild CE-100. The Capri was a full-depth archtop, and Guild's first guitar with a Florentine cutaway - and a very sucessful model too; staying in the Guild catalogue in one form or another from 1958 until 1984. Stylistic similarities between models such as the ES-125C and ES-175 can be made, but this guitar is every bit as good quality as the better known Gibsons.

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Guild advertisement (1974)
Guild S-100 electric guitar, Guild JS electric bass

Guild advertisement (1974)

Guild Humbuckers
1974

Advertising new-design humbuckers for Guild guitars and basses; replacing the Guild single coil pickup on the guitars and Hagstrom Bisonic on the basses.

Guild humbucking pick-ups have new wiring, new controls. Theres a phase switch for reversing polarity on all S-100 guitars. Guild basses have a tone switch to help you get those tight-hard or full-bottom sounds, and anything in between.
Interestingly enough the S-100 pictured has no phase switch, suggesting an older image

Advert for the new humbuckers fitted to Guild guitars and basses

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More about the Guild S-100 electric guitar
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Other adverts for the Guild S-100 electric guitar
Guild S-100 - New Anti-Hum Pick-Ups on All Guild Guitars and Basses This advert from December 1971 doesn't say much; letting the guitars do the talking. From Top to bottom: M75, S-50, S-90, S-100, JS bass II and JS-bass II fretless	Guild S-100 - New Solid Bodies From Guild Early seventies Guild advert for their solid body range - featuring the new S-100, the JS basses, and the solid-body version of the BluesBird. The guitars pictured are the early versions - old styl...	Guild S-100 - Guild Electrics. Are you trying to make it without one Advert for the S-90, S-100 SF-V (starfire) and M75 Guild six strings	Guild S-100 - Solid Guild Black and White advert for the S-100 standard guitar, and JS bass 2. Both are fitted with the newly introduced Guild humbuckers. In this case the guitar is actually an S-100 SC (standard c...	Guild S-100 - Guild S-100 solidy body It'll change your mind about electrics

Other adverts for the Guild JS electric bass
Guild JS - New Anti-Hum Pick-Ups on All Guild Guitars and Basses This advert from December 1971 doesn't say much; letting the guitars do the talking. From Top to bottom: M75, S-50, S-90, S-100, JS bass II and JS-bass II fretless	Guild JS - New Solid Bodies From Guild Early seventies Guild advert for their solid body range - featuring the new S-100, the JS basses, and the solid-body version of the BluesBird. The guitars pictured are the early versions - old styl...	Guild JS - Maybe its time you played a different bass! Black and white advert for the solid body JS II (fretted and fretless) and M-85 II basses, and the hollow body Starfire SF-bass II	Guild JS - Solid Guild Black and White advert for the S-100 standard guitar, and JS bass 2. Both are fitted with the newly introduced Guild humbuckers. In this case the guitar is actually an S-100 SC (standard c...