Fender Guitar / Amp Advertisements, 1950s-1980s

See also the advertising for Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Marshall, Martin, Music Man, Ovation, Rickenbacker, Vox, WEM

Vintage Fender advertisements; 68 adverts covering a period of 29 years, from 1953 to 1982. Click the images to have a closer look.

Don't cheat yourself
Fender Telecaster - 1953

Fender Precision - Bassmen! Play the original Fender Precision electric bass & Bassman amplifier

Bassmen! Play the original Fender Precision electric bass & Bassman amplifier
Fender Precision - 1953

Fender Precision - Instruments get out of date too

Instruments get out of date too
Fender Precision - 1953

Fender Stratocaster - Synchronized tremolo action

Synchronized tremolo action
Fender Stratocaster - 1954

Fender Telecaster - Fender fine electric instruments

Fender fine electric instruments
Fender Telecaster - 1955

The best things don't always need big packages
Fender Precision - 1958

Listen
Fender Telecaster - 1959

Quality is seen
Fender Jaguar - 1962

Fender Jaguar - The new Jaguar by Fender

The new Jaguar by Fender
Fender Jaguar - 1962

Fender Jaguar - Quality can be heard... on a Fender

Quality can be heard... on a Fender
Fender Jaguar - 1962

Boy I Can't Wait
Fender Jazzmaster - 1962

Quality is felt
Fender Jaguar - 1963

Fender Stratocaster - The most imitated guitar in the world

The most imitated guitar in the world
Fender Stratocaster - 1963

Fender Stratocaster - Quality Means Confidence

Quality Means Confidence
Fender Stratocaster - 1963

Fender Jaguar - The Most Imitated Guitars In The World

The Most Imitated Guitars In The World
Fender Jaguar - 1965

You Won't Part With Yours Either
Fender Jazzmaster - 1965

Fender Electric XII - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Electric XII - 1965

No Finer Image
Fender Jaguar - 1966

Olé
Fender Coronado - 1966

You won't part with yours either
Fender Jazzmaster - 1966

Fender Jaguar - Feel the Difference Hear the Difference

Feel the Difference Hear the Difference
Fender Jaguar - 1966

Fender Telecaster - From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender

From Arbiter the Most Wanted Guitar in Britain Today Telecaster by Fender
Fender Telecaster - 1966

Fender Jazz - The Name that Makes the Difference

The Name that Makes the Difference
Fender Jazz - 1966

Fender Jaguar - You Wont Part With Yours Either

You Wont Part With Yours Either
Fender Jaguar - 1967

Wherever you go you'll find Fender
Fender Jazzmaster - 1967

Full Color Sound
Fender Coronado - 1967

Get Fenderized
Fender Jazzmaster - 1967

Fender Coronado - Great New Sound. Same Old Quality

Great New Sound. Same Old Quality
Fender Coronado - 1967

Fender Electric Guitars - We Stand On Our Reputation

We Stand On Our Reputation
Fender Electric Guitars - 1967

Full Color Sound
Fender Coronado - 1967

Pick A Winner
Fender Telecaster - 1968

Groovy Naturals
Fender Telecaster - 1968

Fender Solid-State Twin Reverb - The Heavys From Fender

The Heavys From Fender
Fender Solid-State Twin Reverb - 1969

Power Tower
Fender XFL1000 - 1969

Easy Pickings
Fender Electric Guitars - 1971

Fender Telecaster - Fender. What more need we say

Fender. What more need we say
Fender Telecaster - 1971

Fender 400 P.S. - The No-Conversation Piece

The No-Conversation Piece
Fender 400 P.S. - 1971

Fender Telecaster - The 1948 Telecaster. The 1972 Telecaster

The 1948 Telecaster. The 1972 Telecaster
Fender Telecaster - 1972

Fender Stratocaster - How To Pick a Guitar

How To Pick a Guitar
Fender Stratocaster - 1972

Fender Precision - The lowdown on the bass

The lowdown on the bass
Fender Precision - 1972

The Naked Truth
Fender Amplifiers - 1972

Fender Super Six Reverb - Another Step In The Right Direction

Another Step In The Right Direction
Fender Super Six Reverb - 1972

Fender Acoustics - Famous Fenders From Forty-nine Fifty

Famous Fenders From Forty-nine Fifty
Fender Acoustics - 1972

Fender Mustang - The Worlds Favourite Space Machine

The Worlds Favourite Space Machine
Fender Mustang - 1973

Fender Telecaster - The Worlds Favorite Love Machine

The Worlds Favorite Love Machine
Fender Telecaster - 1973

Fender Stratocaster - The Worlds Favourite Flying Machine

The Worlds Favourite Flying Machine
Fender Stratocaster - 1973

Fender Telecaster - The Worlds favourite Recording Machine

The Worlds favourite Recording Machine
Fender Telecaster - 1973

Fender Precision - The Worlds Favorite Road Machine

The Worlds Favorite Road Machine
Fender Precision - 1973

Fender Amplifiers - The Worlds favourite Blending Machine

The Worlds favourite Blending Machine
Fender Amplifiers - 1973

Fender Mustang - You get there faster on a Fender (Fender Mustang)

You get there faster on a Fender (Fender Mustang)
Fender Mustang - 1974

Fender Telecaster - You get there faster on a Fender (Fender Telecaster guitar)

You get there faster on a Fender (Fender Telecaster guitar)
Fender Telecaster - 1974

Fender Stratocaster - You Get There Faster on a Fender

You Get There Faster on a Fender
Fender Stratocaster - 1974

In Concert
Fender Precision - 1974

Fender Telecaster - Goldilocks and the three bears

Goldilocks and the three bears
Fender Telecaster - 1975

Fender Telecaster - You get there faster on a Fender

You get there faster on a Fender
Fender Telecaster - 1975

Fender Telecaster - The High-Flying, Mellow-Throated Telecaster

The High-Flying, Mellow-Throated Telecaster
Fender Telecaster - 1976

Fender Precision - The Hearty-Roaring, Wide-Ranging Preecision Bass

The Hearty-Roaring, Wide-Ranging Preecision Bass
Fender Precision - 1976

Fender Stratocaster - Its A Business Machine

Its A Business Machine
Fender Stratocaster - 1977

Fender Starcaster - The Hard-Charging Sharp-Toothed Starcaster

The Hard-Charging Sharp-Toothed Starcaster
Fender Starcaster - 1977

Fender Precision - You Can Take A Fender Anywhere

You Can Take A Fender Anywhere
Fender Precision - 1977

Fender Super Twin - The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)

The Leather-Lunged, Multi-Voiced Super Twin (Twinipithecus Fender)
Fender Super Twin - 1977

Fender Lead I - Fender Introduces Two Dynamite Guitars

Fender Introduces Two Dynamite Guitars
Fender Lead I - 1979

Fender Studio Bass - What Do You Call The One Amp That Opens Both Doors To The Stars

What Do You Call The One Amp That Opens Both Doors To The Stars
Fender Studio Bass - 1979

Fender Studio Bass Strings - The Wave Of Tomorrow

The Wave Of Tomorrow
Fender Studio Bass Strings - 1979

Fender The Strat - The Legend. The Technology.

The Legend. The Technology.
Fender The Strat - 1980

Fender Precision - Fenders new dimension Precision Bass Special

Fenders new dimension Precision Bass Special
Fender Precision - 1980

Fender Lead III - Lead III: the legend restated

Lead III: the legend restated
Fender Lead III - 1982

Fender Telecaster - The Revolution That Became A Legend

The Revolution That Became A Legend
Fender Telecaster - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Fender guitars for sale

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Vintage 1967-1968 Fender Coronado II - Wildwood 1 in all original condition!

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$3510

An exceptionally clean and beautiful 1968 Fender Coronado II Wildwood 1 in all original condition! Serial # 245675 on logo??d neck plate. This beauty has just been thoroughly cleaned, professionally setup and ready for action! It comes with all original accessories (pictured) and original hard shell case.
This is the one you??ve been waiting for!! ?

... more

Fender 2022 USA Sea Foam Green 1957 American Vintage II Stratocaster Body

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$450

Gibson Dependable
Home of the most First and most Dependable Gibson parts on Ebay
U S.A. and Worldwide Bidders Welcomed
How many of you guitar enthusiast out there have always wanted to build yourselves that awesome project guitar, but didn??t want to spend the money on a full guitar only to dismantle it. Well, here is your opportunity do so. We sell high end name brand parts and project guitars specifically for the purpose of building your own custom one off guitar
Description: ... more

Fender 2022 USA Maple 1957 American Vintage II Stratocaster Neck

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$500

Fender 1975 Brown Mustang Bass Alder Body

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$200

Fender 1975 Veneer Rosewood Mustang Bass Neck

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$300

1968 Fender Bronco Fiesta Red W / Beautiful Figured Neck

Torrington, Connecticut, 067**, UNITED STATES OF AMERICA

$1250

Beautiful neck, plays and sounds great, the body has its share of bumps and dings and finish checking. The headstock has some finish checking also. The pictures do a good job of showing the condition. Everything works and I was told it??s all original but one of the pots looks different from the other and there is some solder over the date on it. Definitely a fun guitar to play and comes with the tremolo arm that usually gets lost. I don??t have a case for it. it came with one, but it fell ... more

1979 Fender Stratocaster Hard Tail Texas Tumbleweed

Upper Sandusky, Ohio, 433**, UNITED STATES OF AMERICA

$2377

Folks you will just have to excuse my antics but when I first saw this guitar it gave me the impression of being played in a Texas band especially with the Fat Magnet pickups that absolutely RIP ??The guitar weighs 7 4 lbs and sustains like Krazzzy . . Hardtail Hotrod Strat . Case has a little damage . Finish on back of guitar is not wear but finish blemishes. Guitar plays and sounds amazing . Thanks for taking time to review the guitar and good luck on it .
... more

1974 Fender Stratocaster black

Beckley, West Virginia, 258**, UNITED STATES OF AMERICA

$1500

Here we have a nice, original 1974 Strat in a custom black finish. It is all original except for the installation of mini Schaller tuners that replaced the original F tuners. There is plenty of life left in the frets and plays very nicely and cleanly up and down the hole fret board. It has honest play wear. The decal and finish are original as are the string trees. The "bullet" truss rod works as it should. The frets are medium and makes it easy to play. It is a nice smaller "C" shape and fits ... more

Fender, Squier, electric guitar, beige and off-white made in 1950s made in Japan

Lindsay, Oklahoma, 730**, UNITED STATES OF AMERICA

$20000

For sale vintage fender, squire guitar... more

1976 Fender Telecaster very good condition with hard case

Guffey, Colorado, 808**, UNITED STATES OF AMERICA

$57

Up for auction is a genuine 1976 Fender telecaster in very good condition. With vintage case
I bought this tele in 2010. I had the neck pick up re wound by Bensen in 2013. It is all original except the volume pot. That was replaced before I bought it. Everything else is original that I know of.
I put new strings on it and played it before taking these pictures today. It has nice low action with fairly un played frets. Truss works great but I didn??t need to adjust it. Tuning stayed ... more

Fender 1972 Natural Jazz Bass Ash Body

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$500

Fender 1972 Maple Jazz Bass Neck

Glassboro, New Jersey, 080**, UNITED STATES OF AMERICA

$500

vintage fender duo sonic guitar 1963

Atlanta, Georgia, 303**, UNITED STATES OF AMERICA

$1850

All hardware and electronics are original. The body was damaged and professionally repaired 20+ years ago the paint was not so professional. Was recently appraised at big house guitars in Atlanta. Estimated value $2100-$2700.... more

1962 Fender Jazzmaster Vintage Pre-CBS Offset Guitar Fiesta Red, Slab Board

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$35000

Up for sale, a 1962 Fender Jazzmaster in excellent condition and in perfect working order, complete with an era-correct hardshell case. Produced in the first quarter of 1962 and boasting a slab rosewood fretboard, this Jazzmaster features its original "double custom color" finish, with Fiesta Red over a basecoat of Dakota Red. Notably rare even for a Pre-CBS custom color Jazzmaster, the non-matching headstock and tortoise pickguard further differentiate this model from later examples ... more

Fender American Vintage II 1957 Stratocaster - Sea Foam Green w / Maple FB - Used

Winchester, Virginia, 226**, UNITED STATES OF AMERICA

$1890

ProAudioStar DJ GEAR INSTRUMENT GEAR LIVE SOUND RECORDING MICROPHONES HEADPHONES ACCESSORIES SOFTWARE LIGHTING BUNDLES Authorized Dealer
Fender American Vintage II 1957 Stratocaster - ... more

PRE-CBS 1963-66 FENDER PRECISION BASS OR TELECASTER KNOBS (2) VERY CLEAN & NICE

Berlin, New Hampshire, 035**, UNITED STATES OF AMERICA

$269

FREE USA SHIPPING!
Her is a beautiful matched set that is from a 1954 Fender Telecaster. Also perfect for Precision Bass. This is a classic design with with the rounded dome top and some uniform wear on the knurling but barely a hint of on the tops of the barrels. Correct for 1952 thru 1961 models, when Fender 'squared off' the tops of the knobs. Some would argue that this design was being phased out as early as 1956 but I have seen original P-Basses and Teles up through 1961 that had ... more

1968 Fender Telecaster Custom

Encinitas, California, 920**, UNITED STATES OF AMERICA

$21000

Greetings

Up for grabs is a killer 1968 Fender Custom Tele
This is a GOOD ONE!

No issues , all original with original buldwin "Fender" export case

The Feb '68 " B " neck on this tele is outrageous - you will NOT put it down.

It is a fabulous playing and sounding guitar

Email with any questions!

Thx for looking
... more

Fender Squier Stratocaster 1960's Electric Guitar - Lake Placid Blue (SS2106178)

Oklahoma City, Oklahoma, 731**, UNITED STATES OF AMERICA

$500

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1965 Fender Stratocaster Vintage Cady Apple Red Custom color Original 65

Ladera Ranch, California, 926**, UNITED STATES OF AMERICA

$48000

1965 Fender Stratocaster early custom color Candy Apple red 100 % Original, nothing touched, all the solder Joints are untouched. Gray bottom pickups have the original winds, Green pick guard early 65' pot dates. No routes, extra holes, touchups or repairs. The original Large frets are in great shape. A true collector grade instrument. Comes with the original no logo black case. This is an Extremely rare Vintage guitar. Buyer is responsible for all shipping.... more

1975 Fender Stratocaster Natural Ash Hardtail - Vintage 1970's Strat! No Routes

Lee's Summit, Missouri, 640**, UNITED STATES OF AMERICA

$2700

1975 Fender Stratocaster Natural Hardtail!
Very nice 1975 Fender Stratocaster in Natural. Hardtail Ash Body. This one is in very good plus condition with some wear on the back of the body and general play wear in its nearly 50 years. Early 1975 as there is still the worm route present that went away later in the year. No routes or refins. The guitar is all original besides the pots date to 1980, 5-way switch, strap buttons, and brass nut. The guitar plays and sounds excellent! Good honest... more