Guild Guitar / Amp Advertisements, 1950s-1980s

See also the advertising for Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Marshall, Martin, Music Man, Ovation, Rickenbacker, Vox, WEM

Vintage Guild advertisements; 50 adverts covering a period of 20 years, from 1962 to 1982. Click the images to have a closer look.

Guild Stratford X-350 - Which Guild for the sound you want?

Which Guild for the sound you want?
Guild Stratford X-350 - 1962

Guild Stuart X-500 - Be good to yourself with a Guild

Be good to yourself with a Guild
Guild Stuart X-500 - 1962

Guild Guitars - Charlie Byrd has discovered Guild

Charlie Byrd has discovered Guild
Guild Guitars - 1963

Guild Starfire - Guild showcase for talent

Guild showcase for talent
Guild Starfire - 1963

Guild Guitars - Guild - the ultimate in guitars

Guild - the ultimate in guitars
Guild Guitars - 1964

Guild Starfire - Whatever Your Style of Playing You Will Ultimately Choose a Guild

Whatever Your Style of Playing You Will Ultimately Choose a Guild
Guild Starfire - 1965

Guild Starfire - When we unwrapped it we were knocked-out

When we unwrapped it we were knocked-out
Guild Starfire - 1965

Guild Starfire - New Thunderbass amplifier

New Thunderbass amplifier
Guild Starfire - 1966

Guild Starfire - Guild Quantum Bass Amplifier

Guild Quantum Bass Amplifier
Guild Starfire - 1967

Les Spann - Warm
Guild AcoustiLectric - 1967

Big New Bird By Guild!
Guild Starfire - 1968

Guild Starfire - New Thunderstar Amplifier By Guild

New Thunderstar Amplifier By Guild
Guild Starfire - 1969

Guild Quantum Amplifier
Guild M-75 - 1969

Guild Quantum - Blood, Sweat & Tears. Jim Fielder

Blood, Sweat & Tears. Jim Fielder
Guild Quantum - 1969

Guild Starfire - Guitars Amplifiers Strings

Guitars Amplifiers Strings
Guild Starfire - 1970

Buddy Guy Blues Band
Guild Starfire - 1970

Guild Thunderstar bass - Guild Amplifiers

Guild Amplifiers
Guild Thunderstar bass - 1970

Guild Thunderstar bass - Stackable - New Thunderstar Bass

Stackable - New Thunderstar Bass
Guild Thunderstar bass - 1970

Guild S-100 - New Anti-Hum Pick-Ups on All Guild Guitars and Basses

New Anti-Hum Pick-Ups on All Guild Guitars and Basses
Guild S-100 - 1971

Guild S-100 - New Solid Bodies From Guild

New Solid Bodies From Guild
Guild S-100 - 1971

New Guild Mavericks
Guild Maverick - 1971

Guild S-100 - Guild Electrics. Are you trying to make it without one

Guild Electrics. Are you trying to make it without one
Guild S-100 - 1972

Guild S-90 - New Guild S-90 Solid Body! New Humbucking Pickups

New Guild S-90 Solid Body! New Humbucking Pickups
Guild S-90 - 1972

Guild JS - Maybe its time you played a different bass!

Maybe its time you played a different bass!
Guild JS - 1972

Guild Mark V Classic - Guild Classic mark V

Guild Classic mark V
Guild Mark V Classic - 1973

Guild Humbuckers
Guild S-100 - 1974

Guild Starfire - If you dont own at least one thin hollow-body electric, you should

If you dont own at least one thin hollow-body electric, you should
Guild Starfire - 1974

Solid Guild
Guild S-100 - 1974

Guild M-80 - New lean, mean rock machine

New lean, mean rock machine
Guild M-80 - 1975

Guild M-75 - Guild single cutaway solid bodies

Guild single cutaway solid bodies
Guild M-75 - 1975

Guild S-100 solidy body
Guild S-100 - 1976

Guild M-80 - Guild M-80CS. The fastest neck you

Guild M-80CS. The fastest neck you've ever grabbed
Guild M-80 - 1976

Guild S-300 - New Generation of Solid Bodies By Guild

New Generation of Solid Bodies By Guild
Guild S-300 - 1977

Here Now! Guild B-301
Guild B-301 - 1977

Guild S-300 - Youve made it the most popular solid body guitar weve ever built

Youve made it the most popular solid body guitar weve ever built
Guild S-300 - 1978

Guild B-301 - Let out your bass instincts

Let out your bass instincts
Guild B-301 - 1978

Guild B-302 - Guild B-302. Makes You Glad You

Guild B-302. Makes You Glad You're A Bass Player
Guild B-302 - 1978

Guild Starfire - Guild Starfire 4. Freedom Unlimited

Guild Starfire 4. Freedom Unlimited
Guild Starfire - 1979

Buddy Guy and Guild
Guild Starfire - 1979

Guild F-412 - Hand-Made By Guild, In An Otherwise Imperfect World

Hand-Made By Guild, In An Otherwise Imperfect World
Guild F-412 - 1979

Guild F-50 - Hand-Made by Guild In An Otherwise Imperfect World

Hand-Made by Guild In An Otherwise Imperfect World
Guild F-50 - 1979

Guild D-55 - Hand-Made by Guild In An Otherwise Imperfect World

Hand-Made by Guild In An Otherwise Imperfect World
Guild D-55 - 1979

Pat Metheny and Guild
Guild D-40 - 1979

The Guild Rush
Guild S-300 - 1980

Guild B-302 - David "Rook" Goldflies - the Allman Brothers Band / Guild B-302

David "Rook" Goldflies - the Allman Brothers Band / Guild B-302
Guild B-302 - 1980

Graham Parker and Guild
Guild F-37 - 1980

The New Guild M-80
Guild M-80 - 1981

Balance of Power
Guild S-300 - 1981

Guild B-302 - Derek Holt. Climax Blues Band / Guild B-302

Derek Holt. Climax Blues Band / Guild B-302
Guild B-302 - 1981

Guild X-79 - When the thrill is gone... get it back with Guild

When the thrill is gone... get it back with Guild
Guild X-79 - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera

1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

1972 Gibson Ad featuring BB King - <br>1972 Gibson Ad featuring BB King - The Man And The WomanThe Man And The Woman

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Guild guitars for sale

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1980 Guild Artist Award Model DeArmond Blonde Archtop Electric Guitar w / OHSC

Plainview, New York, 118**, UNITED STATES OF AMERICA

$8000

1980 Guild Artist Award Model DeArmond Blonde Archtop Electric Guitar w / OHSC 1980 Guild Artist Award Model DeArmond Blonde Archtop Electric Guitar w / OHSC
Description
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Welcome to All Music Inc's Musicdungeon, you are looking at a great piece
This is the 1980 Guild Artist Award Model Blonde Electric Guitar
25 5" ... more

Guild X-500 Ebony Special 1966 - Ebony

Brooklyn, New York, 112**, UNITED STATES OF AMERICA

$7450

This is a beautiful one-of-a-kind Guild X-500, made in the USA in 1966. The X-500 was one of Guild's top of the line models, and this example has a custom ebony finish. It is a really beautiful instrument that plays and sounds fantastic. Everything is original except that it has been refretted. The guitar has been pro-setup in our store and it is in excellent condition. It comes with a hard shell case in very nice condition
If you have any questions, please message us
We ship ... more

1960 Guild Aristocrat M-75 Sunburst

Nazareth, Pennsylvania, 180**, UNITED STATES OF AMERICA

$5995

This 1960 Guild Aristocrat M-75 is in amazing guitar!
Quick Details
Weight 5 2lbs
Nut width 1 11 / 16th "
Depth at 1st fret 0 88 "
Depth at 12th fret 1 00 "
The body is in great shape with some light wear and some very small dings to be expected from a guitar this age
The back of the guitar does have a long scratch on it that is through the clear but nothing that your belly will get upset about. It also looks like the Clear has shrunken around the seam on the back of ... more

Vintage 1957 Guild Aristocrat M-75 Sunburst With Good Hard Case

New York, 100**, UNITED STATES OF AMERICA

$5499

Vintage original 1957 Guild Aristocrat M-75 in original Sunburst finish
Guitar plays and sounds incredible. Super warm and tuneful
Neck is nice and straight with a fantastic vintage feel. It plays great with a good low action all the way up and down
Guitar is all original with the exception of two custom made Lindy Frailin pickups. They sound just like the originals, warm and fat and punchy with a real classic and organic tone. The bridge saddle has also been replaced with a ... more

VERY RARE VARIANT! 1963 Guild AMBER STAR II Starfire III - Honey Amber Amber Fir

Lee's Summit, Missouri, 640**, UNITED STATES OF AMERICA

$5000

1963 Guild AMBER STAR II Starfire!
Here is a very rare early 1963 Guild Amberstar in Honey Amber finish. Not a faded cherry, it says Amber Star II on the label. This guitar plays great and is in very nice condition overall. The pickups sound excellent too! The guitar is all original besides the Bigsby, very nice refret, and the original tuners are back on the guitar. The case is likely the original that it came with as it is a Guild early 60's case with badge but ... more

1962 Guild Starfire III Cherry 100% Original w / DeArmond DynaSonics, Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$5000

Up for sale, a 1962 Guild Starfire III in 100% original, collector-grade condition and in perfect working order, complete with the original hardshell case, polish cloth and and vintage advertisement
Marketed to the ??young artist with a flair for showmanship, ?? this genuine vintage USA-made Guild was crafted at the company??s Hoboken, NJ factory, loaded with its original pair of DeArmond Dynasonic ??white-face?? single coil pickups. The fully-hollow thinline mahogany body is paired with a ... more

Vintage 1956 Guild M75 Aristocrat Electric Guitar - Chambered / P-90's / Ice

Portland, Oregon, 972**, UNITED STATES OF AMERICA

$4999

... more

1959 Guild T-100D Slim Jim Vintage Electric Guitar w / Franz Pickups & Case

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$4200

Up for sale, a 1959 Guild T-100D "Slim Jim" thinline hollowbody in exceptional condition and in perfect working order, complete with the original hardshell case. An early and rare T-100D and one of the first made at Guild's Hoboken, NJ factory, this hollowbody features a full 16" lower bout, arched maple top, and a pair of original Franz single coil pickups, which have much in common with a P-90 in terms of output and tonal characteristics. The tone is detailed and clear, with great midrange ... more

1965 Guild S-100 Polara Vintage Electric Guitar Cherry Red

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$4000

Up for sale, a 1965 Guild S-100 Polara in excellent condition and in perfect working order, 100% original save for a professional refret and carved bone nut. Introduced in ?63 and marketed to the ??modern technician, ?? these weird and wonderful guitars were produced in the USA at Guild's Hoboken, NJ factory. With its unconventional contours, Hagstrom-made hardware, and built-in kickstand, this unique instrument could only have been birthed in the 1960s
Featuring mahogany body and neck ... more

1972 Guild Bluesbird - Very Good condition

Sarasota, Florida, 342**, UNITED STATES OF AMERICA

$3999

1972 Guild Bluesbird - This one is special! You'd be hard-pressed to find another Bluesbird or M75 with the Custom appointments this one has
Top of the line features, such as Mother of Pearl block inlays on fretboard; MoP Guild "crown" inlay on headstock; chrome Harp-shaped trapeze tailpiece with tune-o-matic type bridge; bound body and neck. The pick guard is fairly rare, as well. From what I was told by a collector, this guitar is a re-issue of a 1968 model recreated in 1972. I purchased ... more

1973 Guild S-100 Black

Farmingdale, New York, 117**, UNITED STATES OF AMERICA

$3899

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Questions? We can help!
Contact us today!
30-Day Money Back
Guarantee
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Vintage Guild Aristocrat (M75) 1959 Era

Upper Sandusky, Ohio, 433**, UNITED STATES OF AMERICA

$3877

For Your Consideration we are offering this fine Guild Aristocrat from the late 50??s era. The guitar is original with one exception. We had the original neck inlays replaced as the originals are in a small plastic bag (included) near the headstock pic . The original inlays had dried and shrunk lifted and made the guitar unplayable. We also had a piece of trim layed back into place . The guitar plays and sounds amazing. The weight is phenomenally lite. The case is original to the guitar and ... more

1968 Guild Bluesbird M-75 Black

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$3679

Up for sale is a super cool and somewhat rare 1968 Guild Bluesbird M-75 in its original Black finish. This example features a sleek design with dual original pickups, Guild branded tailpiece, black appointments, bound rosewood fingerboard with block inlays, Grover tuners and a seriously cool vibe. Bridge has been changed to a modern tune-o-matic style, and there are a few scattered small touch up marks on the original black finish. Condition wise this one is in great shape showing scattered ... more

1955 Guild X150 ??Savoy?? Archtop

Fredericksburg, Virginia, 224**, UNITED STATES OF AMERICA

$3600

This is an early ?made in New York?? Guild X-150 ?Savoy?? from approximately 1955 as Guild moved to Hoboken in 1956. It features a 17?? lower bout and 25 5?? scale length, laminate spruce top and maple back and sides and single P-90 style pickup. The guitar has had its binding repaired and aged professionally so it looks natural to the age of the guitar. The guitar plays great and has a superb acoustic as well as electric sound. Aside from the binding it appears all original with no issues or ... more

Guild X350 Stratford 1961

Port Saint Lucie, Florida, 349**, UNITED STATES OF AMERICA

$3500

Guild Stratford X 350 year 1961 in excellent condition except for electroinics. Guitar hasnt been played for 25 years so the electronics need to be refurbished. Body work is in excellent condition. The case is good inside but is seedy on the outside .This guitar was the first guitar to record Ska in Jamaica and went on to be the guitar used in approx 100-130 songs recorded by Jamaican artists in the early 1960, s... more

VINTAGE 1966 GUILD STARFIRE III electric guitar EXCELLENT MUST SEE

Hopewell, New Jersey, 085**, UNITED STATES OF AMERICA

$3495

GUILD 1966 STARFIRE III BORN IN HOBOKEN NJ

THIN LINE MAHAGANY BODY AND IN COLLECTABLE CONDITION
EK 715 sn
I SEE A EASY TI FIX ITEM TO DISCUSS. I TOOK A GOOD PIC OF IT. THE GUILD LAYOVER PIECE ON THE HEADSTOCK NEEDS TO BE CLAMPED AND GLUED AS IT IS SLIGHTLY RAISED AS SHOWN??NOT A BIG DEAL ON A GUITAR THAT IS NEAR MINT CONDITION. ALSO, SHE HAS LOW ACTION AND NEW STRINGS BUT AT THE 16TH FRET THE ACTION COMES UP A BIT AND THIS ONE NEEDS A SET UP. FRETS AND GUITAR SHOW NO WEAR. SHE... more

1965 Guild Duane Eddy DE 400 Hollowbody Electric Guitar w / Original Case. VG+

Portland, Oregon, 972**, UNITED STATES OF AMERICA

$3449

This is a beautiful playing and looking perfectly and humanly reliced 1965 Guild Duane Eddy DE 400 from the Hoboken era with all original parts and the rare Dearmond Humbuckers with its original case that is a bit raggedy but all the latches work--the inside pocket works and it protects the guitar like it was designed to do. No bad smells or stains
If you're looking you likely know about this guitar and it's value--Reverb gives you this info when you look at guitars--a luthier recently went ... more

1979 Guild X-500 Archtop Natural

Farmingdale, New York, 117**, UNITED STATES OF AMERICA

$3299

1980 Guild Westerly X-175 Manhattan Hollowbody Electric Guitar w / Case - Blonde

Hicksville, New York, 118**, UNITED STATES OF AMERICA

$3200

Discounts that'll make your jaw hit the floor with 24% off for 2024
1980 Guild X-175 Hollowbody Electric Guitar w / Case - Blonde
Hey now! You're looking at an amazing guitar This is a 1980 Guild X-175 Hollowbody Electric Guitar It weighs 8 lbs 1 oz. 24 75" scale, 1 66" nut width, 17" lower bout Bathed in a beautiful Blonde finish, which was the rarest Yet another amazing guitar manufactured out of the Westerly Guild factory!A workingman's jazzbox, with all the playability and tone ... more

1980 Guild Starfire IV SF4 Sunburst w / HB-1 Humbuckers & Case, USA Westerly

Seattle, Washington, 981**, UNITED STATES OF AMERICA

$3000

Up for sale, a 1980 Guild Starfire IV model SF4 in excellent, 100% original condition and in perfect working order, complete with the original hardshell case and factory documentation. Not to be confused with recent Starfire iterations, this is a genuine vintage USA-made Guild, produced at the Westerly, RI factory, loaded with the original pair of HB-1 humbuckers
Featuring a semi-hollow maple body, maple neck, and bound rosewood fingerboard, this Guild has a bright, bold natural acoustic ... more