In 1972 Gibson produced a series of 'Guitar of the Month' brochures, each dedicated to one of their high end models, the Les Paul Recording guitar, L5-CES, ES-175D, Super 400-CES, ES-355TD-SV and Byrdland. Each brochure was a single sheet folded into four panels, with details of the instruments themselves, their features, musical purpose, and a little history behind the development of each guitar. Only the Les Paul Recording was a new model; the others were all well established in the Gibson line. Follow the link to see scans and further information on these leaflets and other Gibson guitar catalogues from the CMI and Norlin periods.

1961 Vox Stroller

The earliest versions of the Vox Stroller were actually copies of an early Japanese electricguitar, the Guyatone (also sold under the brand Antoria) LG50. These Strollers, although short-lived did undergo a few changes before taking on the more familiar Strat influenced style of many mid-sixties UK-built Vox guitars. The biggest difference between early and late LG50-style Strollers (and the two pickup version, the Shadow) was the larger pickup, a shade longer, but noticeably wider used in the very first Vox guitars. Compare this early Vox to a 1963 Stroller with the later V1 pickup. For more information about Vox guitar pickups in general, see the Vox guitar pickups page.

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Epiphone Guitar / Amp Advertisements, 1950s-1980s

See also the advertising for Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage guitar advertisements

Vintage advertisements; 10 adverts covering a period of 23 years, from 1953 to 1976. Click the images to have a closer look.

Epiphone Emperor Harry Volpe the Artist Plays Epiphone the Artist Guitar 1953	Epiphone Sheraton Epiphone Tremotone. Vibrato for the guitar. 1962	Epiphone Casino These are instruments that go to the top 1964	Epiphone Caiola Tasty Guitar 1966
Epiphone Howard Roberts Jazz guitarist Howard Roberts 1966	Epiphone Riviera Now! The Shape of Things To Come 1967	Epiphone Howard Roberts Creative Guitar 1967	Epiphone Riviera Is There Something Fishy About Epiphone Guitars? 1967
Epiphone Electric Guitars 7 New Epiphones At Fantastic New Prices 1970	Epiphone Casino Epiphone - world famous quality since 1873 1976

Vintage bass advertisements

Epiphone Rivoli
These are instruments that go to the top
1964

Vintage amplifier advertisements

Epiphone Amplifiers
Now! The Shape of Things To Come
1967

Vintage acoustic guitar advertisements

Vintage advertisements; 2 adverts covering a period of 3 years, from 1967 to 1970. Click the images to have a closer look.

Epiphone Acoustics
Now! The Shape of Things To Come
1967

Epiphone Acoustics
7 New Epiphones At Fantastic New Prices
1970

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox


1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera	1967 Fender Ad - Full Colour Sound

1973 Fender Stratocaster add - The Worlds Favourite Flying Machine	1972 Gibson Ad featuring BB King - The Man And The Woman