Gibson Guitar / Amp Advertisements, 1950s-1980s

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Vintage advertisements; 82 adverts covering a period of 34 years, from 1953 to 1987. Click the images to have a closer look.

Gibson Les Paul Standard - They

They're Tops... Les Paul, Mary Ford and their Gibsons
Gibson Les Paul Standard - 1953

Gibson Les Paul Standard - Gibson Les Paul Model

Gibson Les Paul Model
Gibson Les Paul Standard - 1953

Gibson EB-1 - Revelation in Rhythm

Revelation in Rhythm
Gibson EB-1 - 1954

Gibson Les Paul Standard - Les Paul Says: It

Les Paul Says: It's Gibson
Gibson Les Paul Standard - 1956

Gibson ES-150 - George Barnes "fascinatin

George Barnes "fascinatin' rhythm"
Gibson ES-150 - 1957

Gibson ES-350 - "Gibson Boy"... Tal Farlow

"Gibson Boy"... Tal Farlow
Gibson ES-350 - 1957

Gibson Byrdland - A Billy Byrd-Hank Garland Collaboration

A Billy Byrd-Hank Garland Collaboration
Gibson Byrdland - 1957

Gibson ES-355TD - Gibson Thin Body Guitars Feel Just Right

Gibson Thin Body Guitars Feel Just Right
Gibson ES-355TD - 1959

Gibson SG custom - Solid Hit

Solid Hit
Gibson SG custom - 1961

Gibson Barney Kessel Custom - Barney Kessel Guitar

Barney Kessel Guitar
Gibson Barney Kessel Custom - 1962

Gibson ES-355TD-SV - Tony Mottola has a New Sound

Tony Mottola has a New Sound
Gibson ES-355TD-SV - 1963

Gibson L-5 CES - The Incredible Jazz Guitar of Wes Montgomery

The Incredible Jazz Guitar of Wes Montgomery
Gibson L-5 CES - 1964

Gibson Johnny Smith - Three of a Kind

Three of a Kind
Gibson Johnny Smith - 1965

Gibson Trini Lopez Deluxe - Trini Lopez

Trini Lopez
Gibson Trini Lopez Deluxe - 1965

Gibson L-5 CES - Wes Montgomery

Wes Montgomery
Gibson L-5 CES - 1965

Gibson ES-355TD-SV - Tony Mottola

Tony Mottola
Gibson ES-355TD-SV - 1965

Gibson Johnny Smith - Johnny Smith

Johnny Smith
Gibson Johnny Smith - 1966

Gibson Super 400 CES - Kenny Burrell

Kenny Burrell
Gibson Super 400 CES - 1966

Gibson L-5 CES - Gibson, The Workingmans Guitar

Gibson, The Workingmans Guitar
Gibson L-5 CES - 1967

Gibson Trini Lopez Deluxe - Gibson, the workingman

Gibson, the workingman's guitar (Trini Lopez)
Gibson Trini Lopez Deluxe - 1967

Gibson Barney Kessel - Gibson, the workingman

Gibson, the workingman's guitar (Barney Kessel)
Gibson Barney Kessel - 1967

Gibson ES-345TD - People Change To But Never From

People Change To But Never From
Gibson ES-345TD - 1967

Gibson Firebird III - Some Guitarists Have All the Fun

Some Guitarists Have All the Fun
Gibson Firebird III - 1968

Gibson Flattops - Including beginners

Including beginners
Gibson Flattops - 1968

Gibson Amplifiers - Voice of the Underground

Voice of the Underground
Gibson Amplifiers - 1969

Gibson Les Paul Standard - Daddy of

Daddy of 'em All
Gibson Les Paul Standard - 1969

Gibson J-160E - Gibson Set the Standard for Which All Others Strive

Gibson Set the Standard for Which All Others Strive
Gibson J-160E - 1969

Gibson EB-1 - Your Long Lean Mother Is Comin

Your Long Lean Mother Is Comin' Back To You
Gibson EB-1 - 1970

Gibson Flattops - Here

Here's the INSIDE Story on Gibson
Gibson Flattops - 1971

Gibson ES-175D - Steve Howe plays Gibson

Steve Howe plays Gibson
Gibson ES-175D - 1971

Gibson Citation - The Gibson Citation

The Gibson Citation
Gibson Citation - 1972

Gibson SG standard - Gibson lets you feel what you play - so you can play what you feel

Gibson lets you feel what you play - so you can play what you feel
Gibson SG standard - 1972

Gibson Flattops - Gibson Offers a World of Sound

Gibson Offers a World of Sound
Gibson Flattops - 1972

Gibson Flattops - The Natural Sound

The Natural Sound
Gibson Flattops - 1972

Gibson ES-355TD-SV - The Man and the Woman

The Man and the Woman
Gibson ES-355TD-SV - 1972

Gibson Electric Guitars - Heart And Soul

Heart And Soul
Gibson Electric Guitars - 1972

Gibson Bass guitar - Jack Bruce basses his sound on Gibson

Jack Bruce basses his sound on Gibson
Gibson Bass guitar - 1972

Gibson Les Paul Recording - Say it All With the New Les Paul

Say it All With the New Les Paul
Gibson Les Paul Recording - 1972

Gibson Les Paul Recording - If You Ever Lost a Les Paul, You

If You Ever Lost a Les Paul, You'd Just Have to Buy Another
Gibson Les Paul Recording - 1972

Gibson SG standard - Already Standards, Always Special

Already Standards, Always Special
Gibson SG standard - 1973

Gibson ES-355TD-SV - Yeah I Paid Some Dues

Yeah I Paid Some Dues
Gibson ES-355TD-SV - 1973

Gibson SG standard - The Moment of Truth

The Moment of Truth
Gibson SG standard - 1973

Gibson Howard Roberts - The beauty of Howard Roberts new guitar is in the design

The beauty of Howard Roberts new guitar is in the design
Gibson Howard Roberts - 1974

Gibson L6-S Custom - Its the best damn guitar you ever played

Its the best damn guitar you ever played
Gibson L6-S Custom - 1974

Gibson Gospel - The Gibson Gospel. One Heavenly Guitar

The Gibson Gospel. One Heavenly Guitar
Gibson Gospel - 1974

Gibson L6-S Custom - Santana Calls it His Rainbow

Santana Calls it His Rainbow
Gibson L6-S Custom - 1974

Gibson Les Paul Signature - Les Paul Designed It. Gibson Makes It

Les Paul Designed It. Gibson Makes It
Gibson Les Paul Signature - 1974

Gibson Les Paul Recording - Show us a man whos too good for a Gibson Les Paul

Show us a man whos too good for a Gibson Les Paul
Gibson Les Paul Recording - 1974

Gibson L9-S Ripper - The Ripper. Designed To Rip Your Ears Off

The Ripper. Designed To Rip Your Ears Off
Gibson L9-S Ripper - 1974

Gibson Grabber G1 - We dont promise you fantasies

We dont promise you fantasies
Gibson Grabber G1 - 1975

Gibson Marauder - No one ignores the Marauder

No one ignores the Marauder
Gibson Marauder - 1975

Gibson Les Paul Special 55 - Would you sell your soul for a 1955 Les Paul Special

Would you sell your soul for a 1955 Les Paul Special
Gibson Les Paul Special 55 - 1975

Gibson Marauder - KISS Knows looks Aren

KISS Knows looks Aren't Everything
Gibson Marauder - 1976

Gibson S-1 - Before Gibson Designed The S-1, Ron Wood Had His Guitars Customized

Before Gibson Designed The S-1, Ron Wood Had His Guitars Customized
Gibson S-1 - 1976

Gibson L6-S Custom - Santana Calls It his Rainbow

Santana Calls It his Rainbow
Gibson L6-S Custom - 1976

Gibson L9-S Ripper - Try Gibson for a change of bass

Try Gibson for a change of bass
Gibson L9-S Ripper - 1977

Gibson S-1 - Before Gibson Designed The S-1, Ron Wood Had His Guitars Customized

Before Gibson Designed The S-1, Ron Wood Had His Guitars Customized
Gibson S-1 - 1977

Gibson L9-S Ripper - It Sounds Like Peter Ceteras Playing A Lot Of Basses

It Sounds Like Peter Ceteras Playing A Lot Of Basses
Gibson L9-S Ripper - 1977

Gibson L6-S Custom - L6-S. It

L6-S. It's the Best Two Guitars Al DiMeola's Played
Gibson L6-S Custom - 1977

Gibson L5-S - As pickups stack up, Gibson

As pickups stack up, Gibson's on top
Gibson L5-S - 1978

Gibson Les Paul Standard - The Most Les

The Most Les
Gibson Les Paul Standard - 1978

Gibson RD Artist - Passive Active Gibson RD

Passive Active Gibson RD
Gibson RD Artist - 1978

Gibson RD Artist - There Is No Energy Shortage

There Is No Energy Shortage
Gibson RD Artist - 1979

Gibson The SG - An SG. For Half A G

An SG. For Half A G
Gibson The SG - 1979

Gibson RD Artist - The Active Sound Of The 80s

The Active Sound Of The 80s
Gibson RD Artist - 1979

Gibson Grabber G1 - Gibson Guitars. To the Tune of $399 and Up

Gibson Guitars. To the Tune of $399 and Up
Gibson Grabber G1 - 1979

Gibson RD Artist - Power Play - Basses Loaded

Power Play - Basses Loaded
Gibson RD Artist - 1979

Gibson The Paul - And Now For My Next Number.....

And Now For My Next Number.....
Gibson The Paul - 1979

Gibson 335-S - A Shape You

A Shape You've Seen. The Sound You're Looking For.
Gibson 335-S - 1980

Gibson Flying V II - A New Look for a New Decade

A New Look for a New Decade
Gibson Flying V II - 1980

Gibson The SG - The Firebrands. Hot New Brands at a Price that Doesn

The Firebrands. Hot New Brands at a Price that Doesn't Burn.
Gibson The SG - 1980

Gibson ES-347TD - In the Gibson Spotlight...

In the Gibson Spotlight...
Gibson ES-347TD - 1980

Gibson Victory Standard - The Thrill of Victory

The Thrill of Victory
Gibson Victory Standard - 1981

Gibson Victory Standard - When a Bass Sounds This Good, You Just Can

When a Bass Sounds This Good, You Just Can't Keep it To Yourself
Gibson Victory Standard - 1981

Gibson Howard Roberts Fusion - The Fusion by Howard Roberts and Gibson

The Fusion by Howard Roberts and Gibson
Gibson Howard Roberts Fusion - 1981

Gibson ES-347TD - Larry Carlton and the Gibson TP-6

Larry Carlton and the Gibson TP-6
Gibson ES-347TD - 1981

Gibson Sonex-180 deluxe - Only the Price Brings it Back to Earth

Only the Price Brings it Back to Earth
Gibson Sonex-180 deluxe - 1981

Gibson Victory MV II - Sounds Like... All Of

Sounds Like... All Of 'Em
Gibson Victory MV II - 1981

Gibson Flying V - Airborne Again. The original Flying V

Airborne Again. The original Flying V
Gibson Flying V - 1982

Gibson Les Paul Standard - Vintage Voltage. 30th Anniversary Les Paul Standard

Vintage Voltage. 30th Anniversary Les Paul Standard
Gibson Les Paul Standard - 1982

Gibson Les Paul Standard - American-made. World-played.

American-made. World-played.
Gibson Les Paul Standard - 1982

Gibson 20/20 - Gibson is Back to Bass-ics!

Gibson is Back to Bass-ics!
Gibson 20/20 - 1987


Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera 1967 Fender Ad - Full Colour Sound
1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera 1967 Fender Ad - Full Colour Sound
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine 1972 Gibson Ad featuring BB King - The Man And The Woman
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine 1972 Gibson Ad featuring BB King - The Man And The Woman

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