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GUILD | ADVERTISEMENTS

Guild Guitar / Amp Advertisements, 1950s-1980s

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Vintage Guild advertisements; 50 adverts covering a period of 20 years, from 1962 to 1982. Click the images to have a closer look.

Guild Stratford X-350 - Which Guild for the sound you want?

Which Guild for the sound you want?
Guild Stratford X-350 - 1962

Guild Stuart X-500 - Be good to yourself with a Guild

Be good to yourself with a Guild
Guild Stuart X-500 - 1962

Guild Guitars - Charlie Byrd has discovered Guild

Charlie Byrd has discovered Guild
Guild Guitars - 1963

Guild Starfire - Guild showcase for talent

Guild showcase for talent
Guild Starfire - 1963

Guild Guitars - Guild - the ultimate in guitars

Guild - the ultimate in guitars
Guild Guitars - 1964

Guild Starfire - Whatever Your Style of Playing You Will Ultimately Choose a Guild

Whatever Your Style of Playing You Will Ultimately Choose a Guild
Guild Starfire - 1965

Guild Starfire - When we unwrapped it we were knocked-out

When we unwrapped it we were knocked-out
Guild Starfire - 1965

Guild Starfire - New Thunderbass amplifier

New Thunderbass amplifier
Guild Starfire - 1966

Guild Starfire - Guild Quantum Bass Amplifier

Guild Quantum Bass Amplifier
Guild Starfire - 1967

Guild AcoustiLectric - Les Spann - Warm

Les Spann - Warm
Guild AcoustiLectric - 1967

Guild Starfire - Big New Bird By Guild!

Big New Bird By Guild!
Guild Starfire - 1968

Guild Starfire - New Thunderstar Amplifier By Guild

New Thunderstar Amplifier By Guild
Guild Starfire - 1969

Guild M-75 - Guild Quantum Amplifier

Guild Quantum Amplifier
Guild M-75 - 1969

Guild Quantum - Blood, Sweat & Tears. Jim Fielder

Blood, Sweat & Tears. Jim Fielder
Guild Quantum - 1969

Guild Starfire - Guitars Amplifiers Strings

Guitars Amplifiers Strings
Guild Starfire - 1970

Guild Starfire - Buddy Guy Blues Band

Buddy Guy Blues Band
Guild Starfire - 1970

Guild Thunderstar bass - Guild Amplifiers

Guild Amplifiers
Guild Thunderstar bass - 1970

Guild Thunderstar bass - Stackable - New Thunderstar Bass

Stackable - New Thunderstar Bass
Guild Thunderstar bass - 1970

Guild S-100 - New Anti-Hum Pick-Ups on All Guild Guitars and Basses

New Anti-Hum Pick-Ups on All Guild Guitars and Basses
Guild S-100 - 1971

Guild S-100 - New Solid Bodies From Guild

New Solid Bodies From Guild
Guild S-100 - 1971

Guild Maverick - New Guild Mavericks

New Guild Mavericks
Guild Maverick - 1971

Guild S-100 - Guild Electrics. Are you trying to make it without one

Guild Electrics. Are you trying to make it without one
Guild S-100 - 1972

Guild S-90 - New Guild S-90 Solid Body! New Humbucking Pickups

New Guild S-90 Solid Body! New Humbucking Pickups
Guild S-90 - 1972

Guild JS - Maybe its time you played a different bass!

Maybe its time you played a different bass!
Guild JS - 1972

Guild Mark V Classic - Guild Classic mark V

Guild Classic mark V
Guild Mark V Classic - 1973

Guild S-100 - Guild Humbuckers

Guild Humbuckers
Guild S-100 - 1974

Guild Starfire - If you dont own at least one thin hollow-body electric, you should

If you dont own at least one thin hollow-body electric, you should
Guild Starfire - 1974

Guild S-100 - Solid Guild

Solid Guild
Guild S-100 - 1974

Guild M-80 - New lean, mean rock machine

New lean, mean rock machine
Guild M-80 - 1975

Guild M-75 - Guild single cutaway solid bodies

Guild single cutaway solid bodies
Guild M-75 - 1975

Guild S-100 - Guild S-100 solidy body

Guild S-100 solidy body
Guild S-100 - 1976

Guild M-80 - Guild M-80CS. The fastest neck you

Guild M-80CS. The fastest neck you've ever grabbed
Guild M-80 - 1976

Guild S-300 - New Generation of Solid Bodies By Guild

New Generation of Solid Bodies By Guild
Guild S-300 - 1977

Guild B-301 - Here Now! Guild B-301

Here Now! Guild B-301
Guild B-301 - 1977

Guild S-300 - Youve made it the most popular solid body guitar weve ever built

Youve made it the most popular solid body guitar weve ever built
Guild S-300 - 1978

Guild B-301 - Let out your bass instincts

Let out your bass instincts
Guild B-301 - 1978

Guild B-302 - Guild B-302. Makes You Glad You

Guild B-302. Makes You Glad You're A Bass Player
Guild B-302 - 1978

Guild Starfire - Guild Starfire 4. Freedom Unlimited

Guild Starfire 4. Freedom Unlimited
Guild Starfire - 1979

Guild Starfire - Buddy Guy and Guild

Buddy Guy and Guild
Guild Starfire - 1979

Guild F-412 - Hand-Made By Guild, In An Otherwise Imperfect World

Hand-Made By Guild, In An Otherwise Imperfect World
Guild F-412 - 1979

Guild F-50 - Hand-Made by Guild In An Otherwise Imperfect World

Hand-Made by Guild In An Otherwise Imperfect World
Guild F-50 - 1979

Guild D-55 - Hand-Made by Guild In An Otherwise Imperfect World

Hand-Made by Guild In An Otherwise Imperfect World
Guild D-55 - 1979

Guild D-40 - Pat Metheny and Guild

Pat Metheny and Guild
Guild D-40 - 1979

Guild S-300 - The Guild Rush

The Guild Rush
Guild S-300 - 1980

Guild B-302 - David "Rook" Goldflies - the Allman Brothers Band / Guild B-302

David "Rook" Goldflies - the Allman Brothers Band / Guild B-302
Guild B-302 - 1980

Guild F-37 - Graham Parker and Guild

Graham Parker and Guild
Guild F-37 - 1980

Guild M-80 - The New Guild M-80

The New Guild M-80
Guild M-80 - 1981

Guild S-300 - Balance of Power

Balance of Power
Guild S-300 - 1981

Guild B-302 - Derek Holt. Climax Blues Band / Guild B-302

Derek Holt. Climax Blues Band / Guild B-302
Guild B-302 - 1981

Guild X-79 - When the thrill is gone... get it back with Guild

When the thrill is gone... get it back with Guild
Guild X-79 - 1982

1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Epiphone Ad featuring a psychedelic fish playing an Epiphone Riviera
1967 Fender Ad - Full Colour Sound
1967 Fender Ad - Full Colour Sound
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine
1973 Fender Stratocaster add - The Worlds Favourite Flying Machine

Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.

AMPS
Ampeg, Leslie, Marshall, Orange, Peavey, Sunn
GUITARS
Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox

Vintage Guild guitars for sale

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Guild S-200 Thunderbird Guitar Pau Ferro Fretboard Black Very Clean Cool Guitar

Guild S-200 Thunderbird Guitar Pau Ferro Fretboard Black Very Clean Cool Guitar

Greenwood, Indiana, 461**, UNITED STATES OF AMERICA

$799

Guild S-200 T-Bird Guitar Pau Ferro Fretboard Black Very Clean Cool Guitar.
Very clean guitar was bought new a few years ago and hardly used. Sounds great lots of options. Thanks
... more
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GUILD S-25 1982 GUITAR

GUILD S-25 1982 GUITAR

Berlin, Connecticut, 060**, UNITED STATES OF AMERICA

$1450

1979 80 GUILD S-25 ALL ORIGINAL. POTS ARE DATED 1979 BUT COULD HAVE BEEN MADE IN 80 AS WELL. PLAYS EXCELLENT, MINIMAL FRET WEAR THERE ARE SOME SMALL CHIPS IN THE PAINT HERE AND THERE, ALL ARE SHOWN IN THE PHOTOS, MISSING THE PLASTIC TRUSS ROD COVER. COMES IN A NICE GATOR HARD CASE. PACKED PROFESSIONALLY AND FULLY INSURED FAST SHIPPING... more
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Guild Starfire IV

Guild Starfire IV

Pittsburgh, Pennsylvania, 152**, UNITED STATES OF AMERICA

$850

A versatile guitar for everything from rock to jazz.... more
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1962 Guild T-100 electric hollow body guitar with vintage Franz style P90

1962 Guild T-100 electric hollow body guitar with vintage Franz style P90

Staten Island, New York, 103**, UNITED STATES OF AMERICA

$2950

This vintage original 1962 Guild T-100 is all original and sounds and plays like a dream. This is the nice early version with the P-90 type pickup (Franz P-90) and it sounds fantastic. Super warm tone. Neck has a great vintage feel and plays real well all the way up and down. I??ve never played a guitar that stayed in tune so well. The guitar is all original. A wonderful rare vintage hollowbody Guild for a reasonable price.

Originally purchase and set up from Rivington Guitars ??The ... more
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guild x170 manhatten arch top Guitar

guild x170 manhatten arch top Guitar

Olympia, Washington, 985**, UNITED STATES OF AMERICA

$1500

guild x170 mini manhatten arch top. Condition is Used. Shipped with USPS Ground Advantage.
Beautiful, like new, no scratches. Straight neck
New strings
... more
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VINTAGE 1966 GUILD STARFIRE III electric guitar EXCELLENT MUST SEE

VINTAGE 1966 GUILD STARFIRE III electric guitar EXCELLENT MUST SEE

Hopewell, New Jersey, 085**, UNITED STATES OF AMERICA

$3495

GUILD 1966 STARFIRE III BORN IN HOBOKEN NJ

THIN LINE MAHAGANY BODY AND IN COLLECTABLE CONDITION
EK 715 sn
I SEE A EASY TI FIX ITEM TO DISCUSS. I TOOK A GOOD PIC OF IT. THE GUILD LAYOVER PIECE ON THE HEADSTOCK NEEDS TO BE CLAMPED AND GLUED AS IT IS SLIGHTLY RAISED AS SHOWN??NOT A BIG DEAL ON A GUITAR THAT IS NEAR MINT CONDITION. ALSO, SHE HAS LOW ACTION AND NEW STRINGS BUT AT THE 16TH FRET THE ACTION COMES UP A BIT AND THIS ONE NEEDS A SET UP. FRETS AND GUITAR SHOW NO WEAR. SHE... more
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1973 Guild Jetstar JS-1 fretless Cherry

1973 Guild Jetstar JS-1 fretless Cherry

Nazareth, Pennsylvania, 180**, UNITED STATES OF AMERICA

$1399

Just in is this great 1973 Guild Jetstar JS-1 Bass Guitar
Quick details
Weight 7 6lbs
Nut Width 1 9 / 16th
Depth at 1st fret 0 88
Depth at 12th Fret 0 96
This JS-1 is A great playing and sounding bass that has some great modifications done to it. It was made fretless at some point. The bridge was also upgraded to A badass bridge which is way better then the original
There is an extra hole added from a removed Strap button on the upper horn(pictured)
The body is free ... more
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VERY RARE VARIANT! 1963 Guild AMBER STAR II Starfire III - Honey Amber Amber Fir

VERY RARE VARIANT! 1963 Guild AMBER STAR II Starfire III - Honey Amber Amber Fir

Lee's Summit, Missouri, 640**, UNITED STATES OF AMERICA

$5000


1963 Guild AMBER STAR II Starfire!
Here is a very rare early 1963 Guild Amberstar in Honey Amber finish. Not a faded cherry, it says Amber Star II on the label. This guitar plays great and is in very nice condition overall. The pickups sound excellent too! The guitar is all original besides the Bigsby, very nice refret, and the original tuners are back on the guitar. The case is likely the original that it came with as it is a Guild early 60's case with badge but ... more
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Guild X-350 Stratford Hollow Body Electric Guitar Scarlet Red

Guild X-350 Stratford Hollow Body Electric Guitar Scarlet Red

Saint Paul, Minnesota, 551**, UNITED STATES OF AMERICA

$1200

Hello,
Selling this beautiful Guild X-350 Stratford Hollow Body Electric Guitar in Scarlet Red. Selling as used but it looks unused, in mint condition. Please look over the listing photos and buy with complete confidence
Thanks!




(Buyers in AK, HI, PR, and US Virgin Islands please message me for adjusted shipping charge)
... more
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Vintage 1957 Guild Aristocrat M-75 Sunburst With Good Hard Case

Vintage 1957 Guild Aristocrat M-75 Sunburst With Good Hard Case

New York, 100**, UNITED STATES OF AMERICA

$5499

Vintage original 1957 Guild Aristocrat M-75 in original Sunburst finish
Guitar plays and sounds incredible. Super warm and tuneful
Neck is nice and straight with a fantastic vintage feel. It plays great with a good low action all the way up and down
Guitar is all original with the exception of two custom made Lindy Frailin pickups. They sound just like the originals, warm and fat and punchy with a real classic and organic tone. The bridge saddle has also been replaced with a ... more
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1960 Guild Aristocrat M-75 Sunburst

1960 Guild Aristocrat M-75 Sunburst

Nazareth, Pennsylvania, 180**, UNITED STATES OF AMERICA

$5995

This 1960 Guild Aristocrat M-75 is in amazing guitar!
Quick Details
Weight 5 2lbs
Nut width 1 11 / 16th "
Depth at 1st fret 0 88 "
Depth at 12th fret 1 00 "
The body is in great shape with some light wear and some very small dings to be expected from a guitar this age
The back of the guitar does have a long scratch on it that is through the clear but nothing that your belly will get upset about. It also looks like the Clear has shrunken around the seam on the back of ... more
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Guild starfire ii 1965 (All original w / OHSC) No breaks or repairs!

Guild starfire ii 1965 (All original w / OHSC) No breaks or repairs!

Stamford, Connecticut, 069**, UNITED STATES OF AMERICA

$2800

TL;DR: All original, unmodifed, perfect working order w / Original Case.
An all original piece in 100% working order, the Guild Starfire ii in cherry from 1965 Grab this piece while you can, they are super underpriced and seriously hard to find in good condition. Where do I even start? Old guilds are the wave, I cant believe they are so undervalued, theres a reason why this legendary guitar was played by the likes of Jerry garcia and Tom Fogarty played the guild starfire. Its so versatile,... more
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1980 Guild Westerly X-175 Manhattan Hollowbody Electric Guitar w /  Case - Blonde

1980 Guild Westerly X-175 Manhattan Hollowbody Electric Guitar w / Case - Blonde

Hicksville, New York, 118**, UNITED STATES OF AMERICA

$3200

Discounts that'll make your jaw hit the floor with 24% off for 2024
1980 Guild X-175 Hollowbody Electric Guitar w / Case - Blonde
Hey now! You're looking at an amazing guitar This is a 1980 Guild X-175 Hollowbody Electric Guitar It weighs 8 lbs 1 oz. 24 75" scale, 1 66" nut width, 17" lower bout Bathed in a beautiful Blonde finish, which was the rarest Yet another amazing guitar manufactured out of the Westerly Guild factory!A workingman's jazzbox, with all the playability and tone ... more
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Guild X-175 Manhattan Special Hollowbody Electric Guitar - Gold Coast

Guild X-175 Manhattan Special Hollowbody Electric Guitar - Gold Coast

Fort Wayne, Indiana, 468**, UNITED STATES OF AMERICA

$1199

... more
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Vintage 1970s Guild Madeira Electric Guitar With Case

Vintage 1970's Guild Madeira Electric Guitar With Case

Lewiston, Maine, 042**, UNITED STATES OF AMERICA

$800

This guitar is in very good condition for its age. There are a couple of dings, dents as you can see in the photos above. The neck is perfectly straight and the guitar plays great. The guitar weighs approximately 6lbs 6 oz. The case is the old cardboard. The guitar is shipped well packed and strings loosened
Stock #1523144767-BL / 12 21XK
Disclaimer:
Note: Photos do show reflections
Please look at ... more
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MEGARARE Vintage 53 GUILD X-350 STRATFORD 3 Pickup Archtop Guitar HANG TAG !

MEGARARE Vintage '53 GUILD X-350 STRATFORD 3 Pickup Archtop Guitar HANG TAG !

Wilmington, Delaware, 198**, UNITED STATES OF AMERICA

$400


MEGARARE Vintage '53 GUILD X-350 STRATFORD 3 Pickup Archtop Guitar HANGTAG !


I owned this guitar and regrettably sold it 35 years ago - was shocked when I found this hang-tag! Good condition, laminated covering. Light penciled numbers that I assume to be prices
Good condition - POSSIBLY THE ONLY ONE ON THE PLANET!!!

BEST OF LUCK WITH THE AUCTION!
FREE USA shipping.
TERMS OF SALE
Sold 'as-is'.

... more
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Vintage 1966 Guild T-100 Archtop Sunburst Hollow Body Guitar Excellent w /  Case

Vintage 1966 Guild T-100 Archtop Sunburst Hollow Body Guitar Excellent w / Case

Happy Valley, Oregon, 970**, UNITED STATES OF AMERICA

$2250

This was my Dad's guitar from the 60s when he was a teenager. I have recently inherited it. Model T-100 and Serial No. EE-712. It had like a two-inch crack in the neck that I recently had fixed by the experts at Portland Fretworks. Guitar has some scratches and stuff so please look at the photos for inspection. I have cleaned it up nicely. And it has new strings the Fretworks guy put on it for me. It comes with the original case, which is not in very good condition. But I have cleaned the ... more
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1955 Guild X150 ??Savoy?? Archtop

1955 Guild X150 ??Savoy?? Archtop

Fredericksburg, Virginia, 224**, UNITED STATES OF AMERICA

$3600

This is an early ?made in New York?? Guild X-150 ?Savoy?? from approximately 1955 as Guild moved to Hoboken in 1956. It features a 17?? lower bout and 25 5?? scale length, laminate spruce top and maple back and sides and single P-90 style pickup. The guitar has had its binding repaired and aged professionally so it looks natural to the age of the guitar. The guitar plays great and has a superb acoustic as well as electric sound. Aside from the binding it appears all original with no issues or ... more
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Vintage 1956 Guild M75 Aristocrat Electric Guitar - Chambered  /  P-90s  /  Ice

Vintage 1956 Guild M75 Aristocrat Electric Guitar - Chambered / P-90's / Ice

Portland, Oregon, 972**, UNITED STATES OF AMERICA

$4999

... more
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1966 Guild Starfire IV Sunburst

1966 Guild Starfire IV Sunburst

Nazareth, Pennsylvania, 180**, UNITED STATES OF AMERICA

$2799

Just in is this great 1966 Guild Starfire IV
Quick Details
Weight 7 6lbs
Nut Width 1 65 Inches
Depth at 1st fret 0 86 Inches
Depth at 12th fret 0 90
This is a great playing and sounding 1966 Guild Starfire IV
This Starfire IV just had a fresh set up and fret dress and plays amazing!
The guitar is all original with the exception of one mismatched volume knob
The body is good shape but shows it use with slight paint chips and checking on the front and back of the ... more
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