Guitar makers have advertised in music magazines such as Down Beat, Guitar Player and very many more. Some manufacturers advertised widely (Guild, Gibson, Fender) but many more didn't and adverts are few and far between. Here are some of my favourite ads out of the ones i've seen. You can browse through all the images from the category links above, or by manufacturer from the links below.
US ebay listings
Vintage * 1979 Gibson Les Paul KM RARE Kalamazoo Model Electric Guitar + Case
Current price: $3750.00
Time left: 20d 6h 10m
1961 GIBSON C-1 CLASSIC W/ Case MADE IN USA Kalamazoo (Vintage) (Rare)
Current price: $549.99
Time left: 8d 16m
EPIPHONE EC150 kalamazoo Classical Guitar nylon String Vintage gut Rare used
Current price: $1500.00
Time left: 3d 17h 11m
See more results on eBay here
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Kalamazoo Guitar / Amp Advertisements, 1950s-1980s
Guitars and Parts for Sale
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See also the advertising for Epiphone, Fender, G&L, Gibson, Gretsch, Guild, Hagstrom, Harmony, Martin, Music Man, Rickenbacker, Vox