Fender 1968 guitar and bass catalogue. Page 4. Image of the Fender Jaguar, Fender Jazzmaster and Stratocaster. This is the left hand page of a two page spread. Details of the guitars pictured are on the following page.
Guitars with a blond or custom DuPont finish had a slightly higher retail price than the standard sunburst. July 1968 prices for the guitars pictured below were as follows: Jaguar (sunburst) $389.50, Jaguar (Fiesta Red) $409, Jazzmaster (sunburst) $364.50, Jazzmaster (Blond) $382.50, and Stratocaster (sunburst, with tremolo) $314.50. The Stratocaster was also available with a fixed taipiece instead of tremolo at $50 cheaper: $264.50.
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