Fender 1968 guitar and bass catalogue. Page 5. This is the right hand page of a two page spread. An image of the guitars described is on the previous page. Details of the Fender Jaguar, Fender Jazzmaster and Stratocaster, along with information on Jaguar and Jazzmaster bridges and tremolo.
The special order options mentioned in the text were all available at extra cost; in 1968, the price of a DuPont Custom finish over the standard Sunburst was typically $15-$20. Left handed guitars were a straight 10% extra, and many guitars (the Jaguar and Stratocaster shown here, but not the Jazzmaster) were offered with a maple fretboard for an extra 5%.
The base price for these models (Sunburst, right-handed, with tremolo; July 1968) was: Fender Stratocaster, $314.50; Jazzmaster $364.50; Jaguar $389.50
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