Fender 1970 guitar and bass catalogue. Details of the Fender Jaguar six-string solid-body electric. Pictured is a Jaguar in Lake Placid Blue finish. This was a custom colour at this point - see other available colour options on page 95 of this catalogue. This was Fender's top-of-the-line solid-body. Note the block neck marker inlays and matching blue headstock (a feature not found on sunburst examples, and phased out as the 70s progressed; compare to the Jaguars in the 1968 and 1972 Fender catalogues. What a great looking guitar!
1970 US prices for the Fender Jaguar ranged between $451-$539.50 depending on finish, fingerboard material, and dexterity. The guitar below (custom colour, rosewood fingerboard, right handed) had a list price of $472.50 (April 1970 Fender price list). The Jaguar was the most expensive solid body in the Fender line at this point.
Previous | Next | Index | Catalogues