Fender 1970 guitar and bass catalogue. Page 5. Details of the Fender Stratocaster. Pictured is a cool Strat in the standard, Sunburst finish. There were a number of optional features for the strat: tremolo, finish (custom colours extra), fretboard material (maple extra) and dexterity (left-handed models extra). April 1970 US prices ranged from $315 for a Sunburst right handed strat with rosewood fretboard and no tremolo, to $439.50 for a left-handed strat in a custom color, with a maple fretboard, and tremolo. The guitar pictured below would be $367 in 1970.
The other custom colours available on the Stratocaster in 1970 are shown on page 95 of this catalogue.
Three patented Fender pickups produce the famous Stratocaster "sound with a bite"
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