The Firebird VII really was the finest Gibson solid body available in mid 1963. The list price of $445 was actually $20 higher than the Les Paul (SG) Custom at the time. But the Firebird VII pulled no punches both in terms of functionality or ornamentation. With three humbuckers, gold hardware, an ebony fretboard and large pearl block inlays starting at the first fret, it was certainly a fine looking guitar.
The specifications for the reverse body Firebird V were: mahogany body, through mahogany neck, bound ebony fretboard with pearl block inlays starting at the first fret. Gold plated hardware, three mini humbuckers, with two volume and two tone controls. Three-way pickup selector switch. Gibson GV-75G deluxe vibrola. Sunburst nitrocellulose finish. 24 3/4" scale. 22 frets. ABR-5G tune-o-matic bridge. Sealfast MH-572T 12 to 1 banjo-style tuning keys. 'Gibson' celluloid truss rod cover. Both the Firebird V and Firebird VII shipped with a 'fine quality top grain cow hide padded neck strap'.
Similar sheets were also produced for the other guitars and basses in the Firebird / Thunderbird series