Gibson Byrdland showcase brochure

Gibson Byrdland - the featherlight touch

In 1972 Gibson produced a series of 'guitar of the month showcase' brochures, each just a single sheet folded in four, in this case for the Byrdland thinline jazz guitar. 'Outstanding features' of which Gibson was so proud are shown on this side, whilst the other is split into four panels: front and back covers, and the Byrdlands history and development.

Gibson Byrdland showcase

CARVED SPRUCE TOP The science of acoustics has often bewildered authorities on the subject. In the guitar industry, only dedicated experimentation and experience can provide the answers. Gibson, long recognized as the leading innovator of quality fretted instruments, found back at the turn of the century, that a carved and hand graduated top was the answer to excellent acoustical performance. Although a familiar technique to the artistic violin craftsman, Gibson was the first to employ this manufacturing technique in the. guitar. Close grained Spruce is the finest available material to be used in an arched top instrument. This-material has excellent acoustical qualities and withstands the down pressure on the top that the bridge creates under significant string tension. Although it requires approximately three months to build an instrument such as the Byrdland, the Spruce incorporated is from a tree 400 to 450 years old. This is to insure close, straight grain structure which is very important to appearance, acoustical properties and strength. This manufacturing procedure, designed many years ago, has of course been updated and improved, however, this old world craft is a traditional art and functional feature that makes Gibson the best. This is what Gibson is all about!

CARVED MAPLE BACK The "follow through" of I good acoustical response is the carved back. The combination of a carved Spruce top and carved Maple back is insurance of fine tonal quality in the Byrdland. Amplify this combination with Gibson Humbucking pickups and experience the sound of today and tomorrow!

TUNE-O-MATIC BRIDGE This feature serves a dual purpose. First, it allows flexibility of "tuning" a combination of string gauges. Secondly it enables the guitarist to adjust the action height of the strings relative to the fingerboard.

23 1/2" SCALE LENGTH This distinctive feature permits the guitarist to play difficult chord formations easily. The reduced spacing between frets minimizes left hand "stretch" and increases the possibilities of forming "wide spread" chords with very little effort. The scale length is measured by the distance between the fingerboard nut and bridge.

BYRDLAND TAILPIECE Jewel like in appearance, the Byrdland tailpiece serves a very functional purpose. The length of the tailpiece is most important in relationship to the overall string tension. It a tailpiece is too long or too short, this can affect the amount of tension on the strings and ultimately affect the playability of the guitar. The Byrdland tailpiece, as in all Gibson tailpieces, is designed to insure a comfortable string tension in relationship to the scale length.

GIBSON ADJUSTABLE TRUSS ROD First developed by Gibson, the adjustable truss rod has often been copied but never duplicated. This unique feature. assures perfect alignment of the guitar neck at all times.

VENETIAN CUTAWAY This graceful feature has been a Gibson trademark ever since it's introduction. Offering access to the entire playing register, the Gibson Venetian cutaway has become the most widely copied feature of this century.

ELEVATED PICKGUARD This feature permits the player to comfortably rest the right hand or fingers of the right hand on the pickguard while implementing many of the popular right hand picking techniques used today. Most important, the raised pickguard permits the carved Spruce top to vibrate without restriction.

LAMINATED NECK The Byrdland neck is laminated for added strength. Constructed of hard Maple, the grain of the outside pieces of wood run in the same direction, while the grain of the center piece is reversed. This feature aids in the prevention of warpage. Laminated necks are far superior to conventional spliced necks.

THIN LINE BODY DESIGN This Gibson innovation contributes greatly to the exceptional playability. The combination of the thin line body design and short scale permits easy access to the entire register. Either in a standing or sitting position, the Byrdland is "at home" in the guitar players hands.

GIBSON HUMBUCKING PICKUPS Gibson Humbucking pickups have become known to millions of guitarists as the finest available. Although the physical design and name have been copied, the internal function cannot be duplicated due to a protective patent. The purpose of the Gibson Humbucking pickups is to offer a consistent, strong output signal void of extraneous noise. The clear bell like guitar tone is a result of special shielding and unique pickup coil design. Although the smallest string vibration, this high impedance pickup will reject interference such as hum, static, or radiated noise.

Other brochures in the 1972 guitar of the month showcase series

1972 Gibson Showcase leaflet - Les Paul Recording guitar
1972 Gibson Showcase - Les Paul Recording guitar
1972 Gibson Showcase leaflet - L-5CES
1972 Gibson Showcase - L-5CES
1972 Gibson Showcase leaflet - ES-175D
1972 Gibson Showcase - ES-175D
1972 Gibson Showcase leaflet - Super 400 CES
1972 Gibson Showcase - Super 400 CES
1972 Gibson Showcase leaflet - ES-355TD-SV
1972 Gibson Showcase - ES-355TD-SV
1972 Gibson Showcase leaflet - Byrdland
1972 Gibson Showcase - Byrdland
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