Gibson L-5CES 1972 showcase brochure

The story of the Gibson L-5CES

The Gibson L-5CES guitar of the month showcase leaflet from 1972 was a four-sided fold up document on a single sheet of paper. One side (here) shows the guitar with labelled features, whilst this side contained both front and rear cover, and a portion of text detailing the history of the instrument.

Gibson L-5CES showcase

IF ONE WERE TO ASSUME that the L-5CES is a newcomer to the guitar world their assumption would be entirely incorrect. To focus in on the wonderful story of the Gibson L-5CES we must step back in history many years. Prior to 1920, many break-throughs in guitar design had been developed by Gibson such as the carved and hand graduated Spruce top. Although the L-5 was developed a few years later features such as the carved top and back played a major role in the ultimate design.

In 1903, Gibson introduced a guitar referred to as the "Model O". Featuring a glued on bridge and a rounded peghead shape this instrument incorporated an oval sound hole. In 1909 this guitar was "updated" with a cut-away on the treble side of the body, offering access to the upper playing register. In addition, a "scroll" on the bass side of the body was introduced to highlight the overall design. In 1918 this fine guitar was finished in a dark red Mahogany Sunburst. It was during this year that the name "The Gibson" first appeared (inlaid) on the peghead. Much of the development work accomplished in the Model "0" was a factor in the design of the first L-5.

In 1920 a gentleman by the name of Lloyd Loar joined the Gibson staff. For five years through 1924 he contributed, developed, engineered and introduced models and improvements. These became symbols of Gibson quality and craftsmanship during the next half century, and will be standards of achievement for years to come.

The standards established in the Model "0" and Lloyd Loar's creative genius brought about the first L-5 with "F" sound holes in 1924. Referred to as the "Master" guitar, the first L-5 was slightly smaller than the advanced sized version introduced in 1934. The L-5, a brilliant sounding acoustic guitar, became widely used during the "big band" era because of its "cutting" power. This acoustic instrument could clearly be heard without any form of amplification in an orchestra consisting of full sections of brass and reed instruments. Not to discount the popularity of the guitar at that time, the banjo was primarily used in a rhythm section until the guitar became the major rhythm factor. The L-5 was largely responsible for this change-over.

The Gibson L-5 played a major role in establishing the criteria of future guitar designs. Designing a guitar such as the L-5 with virtually no acoustical limitations was the contributing factor in the success of the electric version introduced in 1950. The electric L-5, with two pickups, became known as the L-5CES and still retains that name today. Twenty two years of proven success has made the Gibson L-5CES the most sought after acoustic electric guitar in the world.

In I960, this instrument became available with revolutionary Gibson "Humbucking" pickups and ventured into a new world of sound and professional exposure. The L-5CES, a blend of acoustical supremacy and electric design is the ultimate choice of guitarists everywhere. Without a doubt, this "life-time" guitar features the best of two worlds, traditional craftsmanship and modern playing application. The L-5CES can be seen and heard by the most discriminating guitar artists. Why? Because it has become a symbol of musical perfection and achievement. A "Master's" guitar. Today, this instrument is still available in the acoustical version, the L-5C. Either acoustic or electric, each represents the finest in guitar craftsmanship.
(Excerpts taken from "The Story of Gibson" written by Mr. Julius Bellson, Gibson, Inc.)

Other brochures in the 1972 guitar of the month showcase series

1972 Gibson Showcase leaflet - Les Paul Recording guitar
1972 Gibson Showcase - Les Paul Recording guitar
1972 Gibson Showcase leaflet - L-5CES
1972 Gibson Showcase - L-5CES
1972 Gibson Showcase leaflet - ES-175D
1972 Gibson Showcase - ES-175D
1972 Gibson Showcase leaflet - Super 400 CES
1972 Gibson Showcase - Super 400 CES
1972 Gibson Showcase leaflet - ES-355TD-SV
1972 Gibson Showcase - ES-355TD-SV
1972 Gibson Showcase leaflet - Byrdland
1972 Gibson Showcase - Byrdland
Got an opinion on the contents of this page? Disagree with something written above? Please comment

Gibson Vintage Reissue Electric Guitar Strings

Gibson Vintage Reissue Strings

These Gibson strings are made to the original 1950s specifications - pure nickel with a great tone - the perfect choice for vintage Gibson (and other) guitars

Related Forum Posts
new post

Classic Motorcycles For Sale
Classic Cars For Sale

Gibson L-5CES for sale

Vintage 1959 Gibson Kluson Sealfast Tuners L-5CES Super 400 Byrdland L-5 L5CES



Vintage Correct Parts is proud to offer, for your consideration, A fantastic and original (1) Vintage c 1950's / 1960's Gibson / Kluson "SEALFAST" tuner set This rare original set of tuners is correct for your GOLD HARDWARE high end archtop (L-5, Byrdland, Super 400, Johnny Smith, etc) From the late 50's into the 1960's. This is a RARE and fully complete set with ALL the original mounting hardware. Perfect working condition These are the Cadillac of vintage Klusons! Get it back to stock, ... more

1953 Gibson L5-CESN Electric Archtop Guitar (#GAT0014)



1953 Gibson L5-CESN, Extremely Rare Blonde finish with P-90 pickups, Gold Hardware, Ebony fingerboard with Pearl block inlays, Gorgeous Flamed Maple back, sides and neck, Pickguard signed by Scotty Moore, Beautiful top of the line model, Excellent condition with original brown hard case, $28, 900... more

Gibson L5 CES Blonde 1968 Good condition



Up for a BIN is a 1968 Gibson L5 CESN. Price reduced for quick sale. Vintage 1968 orange label serial # 950678. I just got this guitar from the original owners grandson. The guitar is 100 percent original including hardware, and T Top humbucking pickups. The original owner played alot on this guitar ,so it shows the typical wear of a guitar played extensively. The frets are original but are worn and still good. The jack is good with a few hairlines typical of these years. Other than that, no ... more

Gibson L5 CES Natural 1977



This 1977 Gibson L5 CES in Natural is in excellent condition. As you can tell from the photos, there are very little scratches on the guitar, and a light color blemish on the back of the neck. Everything is original except for the hardshell case Serial #06172411 Guitar plays amazingly well despite low frets. Eventually we would recommend a refret. Please let us know any questions you may have!... more

1970's Original Gibson L-5CES Guitar of the Month Brochure


C $38

>>>>>GIBSON L-5CES... more

Vintage 1960's 1970's Gibson L-5CES Truss Rod Cover and Screws L-5 L5CES L5 L-5C



Vintage Correct Parts is proud to offer, for your consideration, A completely original and fantastic Vintage 1960's - 1970's Gibson L-5 Trussrod cover 100% original and KILLER Correct for your late 1960's - 1970's L5, L-5CES, L-5C No cracks, no warping - fantastic original condition Original gold screws included! Quite rare and seldom in stock - don't miss this! Get it back to stock, get it VINTAGE CORRECT FLAT RATE PRIORITY USPS SHIPPING! WE SHIP WORLDWIDE!!!... more

Find more vintage guitars for sale at

There are 0 comments on this article so far. Add your comment

Comment on this article

Email address
Anti-spam question - to catch web robots
How many legs does a duck have?

Guitars and Parts for Sale

Gibson Vintage Reissue Electric Guitar Strings

Gibson Vintage Reissue Strings

These Gibson strings are made to the original 1950s specifications - pure nickel with a great tone - the perfect choice for vintage Gibson (and other) guitars

Related Forum Posts
new post

Latest Forum Posts
new post


Classic Motorcycles For Sale
Classic Cars For Sale



Facebook  Twitter  Instagram  Google+

Other Great Sites