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Gibson Victory pricing

Original prices for the Gibson Victory MV2 and MV10 guitars

The Victory MV guitars are perhaps some of the most underestimated, and short lived guitars in the companies history. The bulk of production (if not all) seems to have been limited to the second half of 1981, and the first quarter of 1982. Blink in the early 1980s and you may well have missed them. Perhaps they were just too Fender-esque for Gibson buyers, who, even at this stage, were looking backwards to the classic guitars of the 1950s. And perhaps simply too expensive or not Fender enough for Stratocaster fans? Surely nobody who had tried these guitars could have been disapointed with them as functioning musical instruments.

Pricing

The Gibson Victory was included in pricing sheets from June 1981 until January 1984. All prices quoted are United States zone 1. See also the Gibson Victory bass pricing

  1981 1982 1983 1984
Gibson Victory MV2 $790 $799 $799 $799
MV2 with Super Tune Vibrola $999
Gibson Victory MVX $929 $899 $899
MVX with Super Tune Vibrola $1099 $1099

Advertisements and Catalogue Appearances

1981 Victory MV pre-owners manual Victory MV guitar series pre-owners manual

The 1981 pre-owners manual consisted a small (8 3/4" x 4") folder with two loose leaf sheets, one each for the Victory MV-2 and MV-10 (note they model designations are in standard rather than Roman numerals). Each sheet contained an image and brief specifications only. Black and white printing.
1981 Victory MV owners manual Victory Series owners manual

The 1981 owners manual is also purely black and white, and approximately the same size (9" x 4"), however is a vastly more comprehensive document, at 36 pages - covering every aspect of the guitar, it's operation and it's components.
1981 advertisement for the Victory MV series of guitars Sounds Like... All Of 'Em Production of the Victory MV series of guitars started in the middle of 1981; dates stamps on production examples typically range from as early as July 1981 into the spring of 1982. This advertisement from September's issue of Guitar Player magazine highlights the MV X specifically, underlining the wide range of tonalities available from one guitar. The guitar shown is the early demo guitar appearing in the 1981 owners and pre-owners manuals.
1982 advertisement There's no substitute for Victory This promotional sheet from 1982 had two fold out flaps containing specifications for the four models shown: the MVII, MVX, Standard and Artist basses. Most likely produced in time for the Atlanta NAMM show, and the first reference to the Super Tune Vibrola not listed in price lists until 1983.
Guitars, Banjos and Mandolins Rosetti took on distribution of Gibson guitars in the United Kingdom mid-1981; the 1981 Gibson (Rosetti) catalogue features the Victory MV2 and MVX guitars, plus the Standard and Artist basses. The front cover image shows Dave Roberts demonstrating the MV2 with other Victory models nearby - from the August 1981 British Music Fair.
American made, World played The 1983 Gibson catalogue has a double page spread on the Victory series, picturing the MVX guitar (with Super Tune vibrola) and the Standard bass. The Artist bass is mentioned in the text, though the MVII and Custom bass are conspicuous by their absence.

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