Gibson 1968 "it goes where you go" pamphlet. This was the first Gibson pamphlet since the 1966 full line catalog; and in fact it includes the same guitar images, though just a small selection of the 1968 range is shown.
The cover shows a suitably colourised image of a guitarist younger than Gibson had traditionally used in it's advertising - certainly a reflection of the times, but also Gibson's evolving customer base.
$19675
$12750
$12495
$10990
$9999
$9500
$8995
$8500
$8500
$8490
$7890
$7500
$7495
$7000
$4995
$4950
$4750
$4695
$4450
$4250