Gibson 1968 "it goes where you go" pamphlet. Page 7. "Live a little... with Gibson value". Illustration of the Hummingbird and the B-25 flat top acoustics
Any model you chose from student to professional is made one way... with premium materials and experienced craftsmanship. But the rich Gibson sound doesn't cost an arm and a leg. For performance and price, you steal the scene with a Gibson.
The images used here were first used on pages 29 and 31 of the 1966 catalogue.
1968 US zone 1 list prices were as follows: Hummingbird $365 ($385 in Natural finish); B-25 $199.50 ($219.50 in Natural finish).