1968 Gibson Les Paul Brochure

Catalogue Index

 
1968 Gibson Les Paul Brochure cover
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In the late 1960s, Gibson's association with Les Paul was renewed, leading to the reissuing of some older models, and development of several new models.

The 1968 Gibson Les Paul brochure featured the following guitars. Click on the images for full size versions, or click on the model names below for more about each instrument

Guitars:

Les Paul Custom
Les Paul Standard

See also the 1969 Les Paul Personal / Professional and Les Paul Bass promotional leaflets.

When the history of our contemporary musical era is written, one personality will undoubtedly occupy a position of prominence. A creative electronic and musical genius of the first magnitude, he launched the entire popular music world into a new dimension of sound.

He revolutionized fretted instruments with his developments in the realm of amplification and pickup design.

He took the almost primitive recording techniques of the day and developed them to the point that his studio was in demand by virtually every important musical performer on the west coast.

He worked with Gibson in the development of guitars which have never been surpassed in popularity. Years after production had ceased, the demand for these instruments continued, bringing about an unprecedented reissuing of these two models.

Gibson is proud to announce its newly reborn affiliation with the man who has come to be known to millions of music lovers the world over as "Mr. Guitar" ...

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